Social Media Manager

2 weeks ago


haryana, India VLCC School Of Beauty Full time

Job Description: Social Media & Content ManagerDepartment: Marketing – VLCC School of BeautyLocation: VLCC Corporate Office, GurgaonCTC: Up to ₹9 LPARole OverviewVLCC School of Beauty is seeking a creative, fast-thinking, and detail-oriented Social Media & Content Manager to lead end-to-end content creation across Instagram, Facebook, YouTube, LinkedIn, and WhatsApp channels.This role requires strong storytelling ability, video scriptwriting experience, and hands-on ownership of creator-driven content. You will collaborate closely with designers, institute teams, and student creators to build a strong digital presence for India’s leading beauty & wellness education brand.Key Responsibilities (KRAs)1. Social Media Content Management (Organic)Build monthly content calendars for Instagram, Facebook, YouTube, and LinkedIn.Create high-engagement posts around beauty, skin, hair, makeup, and student life.Produce compelling content showcasing institute life:Student success storiesPlacementsEvents & workshopsFaculty features2. Content Ideation & ScriptwritingDevelop concepts, reel ideas, scripts, supers, and storyboards.Identify trending formats and adapt them to VLCC School of Beauty’s tone.3. Website & Performance Creative ContentWrite content for landing pages, blogs, web pages, and institute information pages.Provide copy and content direction for performance creatives (static + video).Ensure brand alignment across all Meta & Google creative assets (no media buying involved).4. Creator & Vendor ManagementIdentify, brief, and manage external creators, freelance talent, and student ambassadors.Coordinate reel shoots, campus content creation, and faculty-led video sessions.5. Cross-Functional CollaborationWork closely with the design team for creative outputs.Coordinate with institute teams for classroom footage, events, testimonials, and workshops.6. Reporting & AnalyticsTrack engagement, reach, and content performance.Prepare monthly insights and recommend optimization strategies.Eligibility CriteriaEducational QualificationBachelor’s Degree in Marketing, Mass Communication, Journalism, English, or related fields.Certifications in Digital Content, Beauty, or Social Media are a plus.Experience3–5 years of relevant experience in social media & content creation.Experience in beauty, wellness, education, youth or lifestyle brands preferred.Must have handled Instagram Reels strategy, scripting & creator management.


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