Creative Strategy Head

3 days ago

bangalore, India Lyxel&Flamingo (L&F) Full time

Job Title: Creative Strategy Head Location: Gurugram Experience: 5+ years in advertising, branded content, or influencer marketing Reports To: Business Head- Influencer Marketing Role Overview-The Creative Strategy Head will lead the agency’s creative vision and strategy across all influencer-driven campaigns. This role combines deep cultural insight, storytelling expertise, and platform intelligence to build thumb-stopping, insight-driven ideas that drive brand relevance and measurable impact. You’ll partner closely with strategy, client servicing, influencer relations, and production teams to shape creative narratives that convert creators into brand evangelists. Key Responsibilities-Creative & Strategic Leadership Define the creative direction for influencer-led campaigns across categories (FMCG, fashion, tech, lifestyle, auto, etc.). Translate brand objectives into powerful storytelling ideas tailored to each platform (Instagram, YouTube, X, Snapchat, etc.). Lead brainstorming sessions and mentor creative strategists, copywriters, and designers to craft culturally resonant ideas. Build proprietary creative frameworks that merge trend analysis, data insights, and consumer behaviour. Partner with influencer, creative and media teams to ensure creative and creator selection align seamlessly. Campaign Development Oversee concept notes, content calendars, creator briefs, and integrated campaign decks. Collaborate with influencer marketing managers to co-create branded content that feels native, relatable, and shareable. Review and refine campaign ideas, ensuring consistency in tonality, storytelling, and execution. Lead the creative articulation for brand pitches and new business proposals. Platform & Trend Intelligence Stay ahead of digital and pop-culture trends, creator behaviour shifts, and evolving audience interests. Develop playbooks for new-age content formats (UGC, reels, live commerce, micro-series, etc.). Leverage performance data to optimize creative frameworks and storytelling styles. Leadership & Collaboration Build and manage a team of creative strategists and content leads. Collaborate cross-functionally with media, creative, influencer management, and production. Represent the agency’s creative voice in client meetings, industry events, and thought-leadership initiatives. Requirements 5+ years of experience in advertising, branded content, or digital strategy. Proven experience leading influencer or creator-driven campaigns. Strong understanding of storytelling, consumer behaviour, and platform algorithms. Exceptional presentation, communication, and client-facing skills. Deep familiarity with creators across categories and regions (macro to micro). Ability to balance creative flair with business thinking—idea + ROI mindset. Nice to Have-Experience in short-form video production or scripting for influencers. An established POV on pop culture, meme culture, and internet sub-communities. Prior agency or network experience with exposure to brand strategy and creative production. Success Metrics-Campaign impact (engagement, reach, sentiment uplift). New business wins and creative pitch conversions. Creator and client satisfaction scores. Innovation benchmarks (new content formats, IPs, or brand collabs launched).

  • Head of brand

    1 week ago

    Bangalore, India Younion Full time

    Job Title: Creative Group Head - Art Location: Experience Level: 7-8 years. Job Type: Full-Time Reports to: Creative Director The position of Creative Group Head - Art is an integral role within our dynamic team. This individual will be responsible for leading a group of creative professionals in the production of high-quality work for either all clients or...

  • Head of brand and creative

    6 days ago

    Bangalore, India Younion Full time

    Job Title: Creative Group Head - Art Location: Experience Level: 7-8 years. Job Type: Full-Time Reports to: Creative Director The position of Creative Group Head - Art is an integral role within our dynamic team. This individual will be responsible for leading a group of creative professionals in the production of high-quality work for either all clients or...

  • Creative group head

    3 weeks ago

    Bangalore, India Younion Full time

    Job Title: Creative Group Head - Art Location: Bengaluru Experience Level: 7-8 years. Job Type: Full-Time Reports to: Creative Director Job Description: The position of Creative Group Head - Art is an integral role within our dynamic team. This individual will be responsible for leading a group of creative professionals in the production of...

  • Creative Group Head

    2 weeks ago

    Bangalore, India Younion Full time

    Job Title: Creative Group Head - Art Location: Bengaluru Experience Level: 7-8 years. Job Type: Full-Time Reports to: Creative Director Job Description: The position of Creative Group Head - Art is an integral role within our dynamic team. This individual will be responsible for leading a group of creative professionals in the production of high-quality work...

  • Creative group head

    2 weeks ago

    Bangalore, India Younion Full time

    Job Title: Creative Group Head - Art Location: Bengaluru Experience Level: 7-8 years. Job Type: Full-Time Reports to: Creative Director Job Description: The position of Creative Group Head - Art is an integral role within our dynamic team. This individual will be responsible for leading a group of creative professionals in the production of high-quality work...

  • Creative group head

    1 week ago

    Bangalore, India Younion Full time

    Job Title: Creative Group Head - Art Location: Bengaluru Experience Level: 7-8 years. Job Type: Full-Time Reports to: Creative Director Job Description: The position of Creative Group Head - Art is an integral role within our dynamic team. This individual will be responsible for leading a group of creative professionals in the production of high-quality work...

  • Creative Group Head

    1 day ago

    bangalore, India Younion Full time

    Job Title: Creative Group Head - Art Location: Bengaluru Experience Level: 7-8 years. Job Type: Full-Time Reports to: Creative Director Job Description:The position of Creative Group Head - Art is an integral role within our dynamic team. This individual will be responsible for leading a group of creative professionals in the production of high-quality work...

  • Creative Group Head

    3 weeks ago

    Bangalore, India Younion Full time

    Job Title: Creative Group Head - Art Location: Bengaluru Experience Level: 7-8 years. Job Type: Full-Time Reports to: Creative Director Job Description: The position of Creative Group Head - Art is an integral role within our dynamic team. This individual will be responsible for leading a group of creative professionals in the production of...

  • Creative Director

    23 hours ago

    bangalore, India Zensciences Full time

    Role Title: Creative DirectorBusiness Unit: Zensciences (B2B Creative & Brand)Reporting To: Chief Business Officer / Founding PartnersAbout the RolesWe’re looking for a Creative Director to lead the big idea engine at Zensciences — India’s largest B2B marketing and creative agency. This is a pivotal role responsible for elevating the agency’s...

  • Creative Group Head

    2 weeks ago

    bangalore, India 22feet Tribal Worldwide Full time

    Key responsibilities include, but are not exclusive to: Work in partnership with Art Directors and Copywriters to execute brand strategies.Understand the brief and establish the visual tone, character, and messaging for effective campaigns.Represent senior creative management at agency and client meetings, when required.Participate in presentations to the...