Growth Acquisition Specialist

2 days ago

bangalore, India beBeeGrowthMarketing Full time

We are seeking a talented individual to own and scale our acquisition engine across paid and non-traditional channels. This high-ownership role is ideal for someone who blends analytical depth with creative distribution instincts. About the Role This position requires a strong performance marketing foundation, including knowledge of Meta, Google, industry-specific legal platforms, retargeting, attribution, CAC optimisation, landing pages, audiences, funnels, and experimentation. The ideal candidate knows how to turn paid channels into predictable, scalable growth engines. A broad, creative distribution mindset, thinking beyond Google + Meta and unlocking new surfaces of growth such as newsletters & Substack collaborations, webinars, expert AMAs, and panel conversations, niche legal communities and professional groups, co-marketing with SaaS partners, founder branding, thought leadership, and content amplification, legal-tech influencers, podcasts, and association partnerships. Key Responsibilities Own Paid Performance Marketing, leading Meta, Google, and vertical channel campaigns end-to-end, running structured A/B tests across audiences, creatives, messaging, and landing pages, reducing CAC while increasing qualified demo volumes, building a scalable, predictable paid acquisition engine. Expand Into New, High-Signal Growth Channels, unlocking non-traditional acquisition pathways, Substack partnerships, podcasts, YouTube creators, KOLs, bar associations & legal groups, webinars, industry events, niche communities, co-marketing with complementary SaaS platforms, turning experiments into repeatable channel playbooks. Strengthen Our Content + Distribution Engine, partnering with brand marketing to amplify founder/brand thought leadership, long-form blogs, product storytelling, legal AI insights + trend content, ensuring content reaches the right legal audiences, in the right channels, supporting high-quality webinars, workshops, and product sessions. Funnel Management & Measurement, building dashboards tracking acquisition → activation → conversion, partnering with product to strengthen key conversion moments, establishing clarity in ROI, attribution, and channel performance. Cross-Functional Collaboration, working closely with founders on category design and market positioning, aligning with product + sales on messaging, segmentation, personas, using market insights to sharpen channel strategy & targeting. What Success Looks Like (in Your First 6 Months) Improved CAC efficiency across core paid channels.Scaled Meta with meaningful demo uplift.Added 1–2 new, high-signal acquisition channels.Built a repeatable, high-leverage content distribution engine.Delivered weekly reporting with clear attribution & growth metrics.Established yourself as the go-to owner for growth and acquisition.

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    bangalore, India Scry AI Full time

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    5 days ago

    bangalore, India The Reliable Jobs Full time

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    1 week ago

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    bangalore, India beBeeTalent Full time

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