Search Engine Marketing Specialist

2 weeks ago

mumbai, India LS Digital Group Full time

Location: Mumbai/Gurugram

Role and Responsibilities:

- Manage, review, and perform daily account responsibilities associated with Google Ads, Meta Ads, Bing and other search platforms for a variety of clients
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives
- Provide oversight, manage, and can generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- Communication to team and management on project development, timelines, and results
- Provide oversight and work closely with the other team members to meet client goals

Required Skills:

- Strong analytical and reporting skills
- Experience of managing multiple PPC campaigns simultaneously
- Good working knowledge of MS-Office, particularly Excel and PowerPoint
- Google AdWords Certification
- Team Management Skills

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