Digital Advertising Strategist

2 weeks ago

india beBeeAccount Full time

As a results-driven PPC Specialist, you will play a pivotal role in driving our marketing efforts forward.We are seeking an experienced professional with 2–3 years of hands-on experience managing Google Ads and Facebook/Instagram Ads campaigns to plan, execute, and optimize paid advertising strategies across these platforms.Key Responsibilities:Develop comprehensive paid advertising plans aligned with client goals and target audiences.Conduct market research, competitor analysis, and audience segmentation to identify growth opportunities.Define clear campaign objectives, budgets, and KPIs.Ad Creation & Optimization:Create engaging ad copy and visuals tailored to each platform.Conduct A/B testing to optimize creatives, targeting, and bidding strategies.Continuously monitor campaign performance and make data-backed optimizations.Keyword & Audience Research:Perform detailed keyword research for Google Ads campaigns.Leverage advanced audience targeting and segmentation for Google and Facebook Ads.Budget Management:Manage and allocate advertising budgets effectively to maximize ROI.Track daily, weekly, and monthly spend to stay within targets while meeting campaign goals.Performance Analysis & Reporting:Track, analyze, and report on key campaign performance metrics using Google Analytics, Google Ads, and Meta Ads Manager.Prepare actionable performance insights and communicate results to stakeholders.

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