Advertising Strategist

19 hours ago

Delhi India Syvo Digital Private Limited Full time

Job Description Job Description: About the Company: We are the parent company of two fast-growing consumer electronics brands SYVO and TYGOT, specializing in camera accessories and related electronics.With a strong presence across leading online marketplaces such as Amazon, Flipkart, Zepto, and Blinkit. Core Responsibilities - Strategic Leadership & Execution * Own the end-to-end execution of the advertising strategy for brands across Amazon, Noon, and other digital marketplaces in the MENA region. * Lead on-boarding, media planning, budget allocation, and campaign execution to achieve sales, RoAS, and brand growth targets. * Develop and refine advertising best practices, ensuring structured and scalable campaign management processes. * Take ownership of advertising budgeting, forecasting, and forward-looking planning in collaboration with Merchandising, Brand Management, and Finance teams. * Identify and implement automation opportunities to improve campaign efficiency and performance. * Provide mentorship and guidance to junior team members, ensuring knowledge transfer and operational excellence. * Collaborate with the brand management team to align marketplace advertising goals with broader multi-channel digital marketing efforts, including social media and search advertising. Core Responsibilities - Performance Optimization & Innovation * Conduct deep-dive analyses on advertising performance, ensuring campaigns are optimized for visibility, conversion, and efficiency. * Research and implement advanced bidding strategies, audience segmentation techniques, and keyword optimization methods. * Drive A/B testing initiatives for ad creatives, placements, and messaging to continuously enhance campaign performance. * Stay ahead of platform updates, algorithm changes, and new features to refine advertising strategies proactively. * Utilize 3rd-party tools to enhance advertising performance and automation. * Core Responsibilities - Stakeholder & Partner Management * Own relationships with brand managers, external partners, and platform representatives to ensure alignment on advertising goals. * Present advertising proposals and performance reviews to senior stakeholders, providing data-backed insights and strategic recommendations. * Negotiate advertising budgets with internal teams and external partners, ensuring efficient allocation and maximum impact. * Lead monthly and quarterly business reviews with partners, analyzing results and refining strategies accordingly. * Build a culture of collaboration and accountability within the team, ensuring seamless execution of campaigns and reporting processes. Qualifications & Experience * 5-7 years of experience in digital advertising, with at least 4 years focused on eCommerce marketplaces (Amazon, Noon, etc.). * Proven expertise in managing large-scale advertising campaigns on Amazon, including experience with DSP, Sponsored Ads, Amazon Cloud Services and bid automation tools. * Experience of leading a team and mentoring colleagues would be a plus. * Strong problem-solving skills, with the ability to operate in a fast-paced and dynamic environment. * Advanced data analytics skills, with the ability to extract insights and make data-driven strategic decisions.

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