Digital Marketing Strategist

2 weeks ago

lucknow district, India beBeePerformance Full time

Job Title: Performance ManagerJob Description:As a key member of our digital marketing team, you will be responsible for developing and executing strategic paid media campaigns that drive business growth.Key Responsibilities:Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital channels to achieve maximum ROI.Drive performance marketing KPIs — ROAS, CPA, CAC, LTV, and revenue growth through data-driven decision making.Manage campaign budgets, daily spend, and performance reports to ensure transparency and accountability.Analyze campaign data and turn insights into actionable growth strategies that meet business objectives.Stay ahead of performance trends, algorithm changes, and new ad formats to maintain a competitive edge.Required Skills and Qualifications:To succeed in this role, you will need the following skills and qualifications:3+ years of hands-on experience managing paid media campaigns for a D2C or eCommerce brand.Proven track record of scaling campaigns profitably with significant ROI improvements.Deep understanding of Meta Ads Manager, Google Ads, and Analytics.Experience with Shopify, Google Tag Manager, Pixel, Conversion API, and attribution tools (e.g., Triple Whale, Hyros).Strong analytical and data interpretation skills to drive business decisions.Excellent communication and creative collaboration abilities to work effectively with cross-functional teams.What We Offer:We offer a competitive salary and performance-based incentives, as well as opportunities for professional growth and development. Our team is dedicated to creating exceptional digital experiences and driving scalable growth through performance-driven marketing.Join us in shaping the future of digital marketing and take your career to the next level

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