Information Technology | Digital Marketing Specialist

3 days ago


vadodara, India Information Technology Full time

Key Responsibilities:

  • Develop and implement digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and PPC.
  • Manage and optimize the company's online presence, including the website, social media profiles, and other digital platforms.
  • Create, curate, and manage engaging content for the website, blog, social media, and email campaigns.
  • Conduct market research and analyze trends to identify new marketing opportunities and strategies.
  • Monitor and report on the performance of all digital marketing campaigns, providing insights and recommendations for improvement.
  • Collaborate with the design and development teams to create visually appealing and user-friendly digital assets.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Develop and manage the digital marketing budget, ensuring effective allocation of resources.
  • Build and maintain relationships with key industry influencers and partners.


Qualifications:

  • Proven experience as a Digital Marketing Manager or in a similar role.
  • Strong understanding of digital marketing channels and strategies.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Creative thinker with a data-driven approach to decision-making.
  • Experience in the technology sector is a plus.


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