Marketing & branding specialist

3 weeks ago


Vadodara, India The Brick Store - Jay Jalaram Brick Works Full time

Job Profile : Marketing & Branding Specialist Location: JJB - The Brick Store Vadodara Department: Marketing and Branding Position Type: Full-time Job Description: The Marketing & Branding Specialist will be responsible for all branding, marketing, and social media activities within the company. This role requires a blend of creativity, strategic thinking, and hands-on execution to enhance our digital presence, drive brand awareness, and support sales activities. The executive will collaborate with various Branding agencies to ensure marketing strategies are executed. Key Responsibilities: Branding & Digital Marketing: • Coordinate the design, development, and maintenance of the company website. • Provide necessary content and plan social media campaigns for brand and product awareness, lead generation, and engagement. • Prepare and execute strategies for digital presence using SEO, SEM, and Google Ads to optimize digital marketing efforts. • Identify events, platforms, and activities for brand awareness and coordinate their execution. • Create comprehensive digital marketing strategies aligned with overall business goals and target audience. • Maintain website appearance by enforcing content standards and ensuring visual imagery aligns with branding. • Monitor and analyze website traffic, implementing strategies to improve organic search visibility. • Set budgets, target specific demographics, and monitor campaign performance. Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement. • Any other kind of support for Branding and Marketing related activites. Sales Support: • Attend and interact with visitors at the showroom or factory & showcase our range of products and assist clients with selection by providing relevant information if required. • Provide detailed quotations to the Sales team as and when required. • Travel to various brick stores to interact with the Branding team and provide support. Social Media Management: • Coordinate with the branding team to create engaging posts for Facebook, Instagram, and other platforms. • Collaborate with creative agencies and vendors for the design and development of marketing collateral. • Schedule posts and maintain digital marketing plans, including SEO and festive calendars. • Analyze social media performance and adjust strategies based on what works and what doesn’t. • Develop and maintain a strong brand identity that resonates with our target audience. • Stay updated on social media trends and utilize new tools and techniques. • Use digital ads (Meta Ads and Google Ads) for campaigns, perform regular A/B testing, and manage email marketing campaigns. • Update the company’s product image and video database. • Perform any other tasks assigned by management. Qualifications & Skills: Education & Experience: • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred. • Minimum of 1 year of experience in social media marketing or digital marketing will be preferable. • Experience with Meta Ads, Google Ads, and analytics platforms . Skills and Attributes: • Proficiency in content creation and various editing tools along with Excellent writing and communication skills. • Strong organizational and planning abilities with a focus on execution. • Creative mindset with the ability to generate engaging content and posts. • Analytical skills to interpret data and adjust marketing strategies accordingly. • Ability to maintain and update the company’s digital assets, including product images and videos. • Willingness to perform additional tasks as assigned by management.



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