Growth & Marketing

Growth & MarketingDECEMBER 2025About SubtleSubtle is not just a clothing brand; it is a philosophy of restraint. We are building a new-age, accessible luxury brand for men who understand that presence doesn’t need volume. We engineer heavy tees (240-260 GSM) that breathe, drape, and define the wearer.We are looking for a Growth Architect to join the Founders Office. You will not just "run ads"; you will build the engine that takes Subtle from a cult favorite to a category leader in the premium menswear space.Website: subtlestore.comInstagram: https://www.instagram.com/subtle.hqLocation: Whitefield, Bangalore. This is an in-office role.Vibe CheckThis isn’t for everyone. If you lean towards loud aesthetics, flashy designs, or the ordinary, we’re probably not the right fit. And that’s okay. But if you get it, if you understand understated luxury, refined taste, and the power of restraint, keep reading.Why You Shouldn’t ApplyWe’re building something different, and we only want people who care enough to make it exceptional.If this is just another job for you.If you don’t obsess over details.If you don’t take pride in your craft.You need a playbook or an SOP to get started.You think "marketing" is just running Meta ads and forgetting them.You lean towards loud, flashy aesthetics or "hype-beast" culture.You settle for "good enough." At Subtle, quality is non-negotiable.Why You Should Apply Great taste. You understand what makes a product great, not just good.Ownership & speed. You move fast, take initiative, and don’t need follow-ups.Quality is non-negotiable. We expect speed and excellence. No trade-offs.Your craft is who you are. This isn’t just work for you, it’s what you live for.What you will doThis is a hybrid role. You are 60% Head of Growth and 40% Brand Custodian.1. The Growth Engine (Revenue & Performance)Own the P&L for Marketing: Manage performance campaigns (Meta/Google) with a focus on CAC, ROAS, and LTV. You aren't just spending budget; you are investing it.Conversion Rate Optimization (CRO): Analyze user journeys on subtlestore.com. Run A/B tests on landing pages to improve how we sell our "Heavy" philosophy.Retention Loops: Our customers come back. You will build the email/WhatsApp flows (Klaviyo/etc.) that turn a one-time buyer of a Cloud Tee into a lifetime subscriber of the brand.2. The Brand Narrative (Content & Creative)Visual Storytelling: Work with editors, creators, and models. You ensure every piece of content looks like it belongs in a magazine, not a discount bin.AI Leverage: proficiently use AI tools for copywriting, creative iterations, and workflow automation to move 10x faster than a traditional team.The "Subtle" Launch: We are dropping limited edition collections inspired by art and culture. You will orchestrate these launches to create scarcity and desire.RequirementsExperience: 2–4 years in D2C, Growth, or a Founders Office role.Note: If you are a fresher with exceptional drive and a portfolio of "building things" from scratch, we will listen.The Toolkit: proficiency in Meta Ads Manager, Google Analytics, Shopify, and Email Marketing tools.The Mindset: You are obsessed with details. You notice if a font is off by 1px. You care about how the "moon patch" is described.The Demographic Understanding: You get our guy. He is in his 30s/40s, earns well, and values "Felt. Not Flaunted". You know how to speak to him without sounding like a salesperson.Pay? You Tell Us.Compensation: Competitive & Market-Correct. If you are the right fit, we will make the numbers work.Autonomy: You report directly to the founders, Nikhil & Rahul. No middle management. Direct impact.Growth: You are joining at the ground floor. As Subtle scales, your role scales.How to apply?Via this link - https://forms.gle/2yXuQbEKqKhN3f2XAExperience Subtle.