Senior Marketing Strategist

15 hours ago

erode, India beBeeMarketing Full time

As a key member of the marketing team, you will spearhead strategy and execution to engage our ever-growing user base. Your primary responsibility will be to develop and implement detailed campaign deployment plans for growth initiatives to enhance reactivation metrics. You will work closely with various teams including creative, operations, analytics, business, and tech/engineering teams.Key Responsibilities:Develop strategic plans for quarterly revenue targets and execute campaigns to enhance customer engagement and retentionCollaborate with cross-functional teams to formulate content and segmentation strategies aligned with business objectivesConduct experiments on user segmentation and personalization to identify opportunities for improvementBalance short-term growth goals with long-term customer satisfactionUtilize CRM expertise to maintain strong relationships with platform support teams and ensure seamless integrationPerform root cause analyses to resolve platform and business issues in a timely mannerThe ideal candidate will have a strong understanding of industry leading CRM & marketing automation platforms such as SFMC/CleverTap, experience in deploying marketing campaigns across channels like Email, WhatsApp, and SMS, and possess excellent data analysis and communication skills.

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