BTL Campaign Manager

2 days ago

bangalore, India AIM (Advanced Impact Marketing) Full time

Role OverviewAs a BTL Campaign Manager, you will own end-to-end execution of on-ground campaigns — from planning and permissions to staffing, vendor coordination, QC, and client reporting. You’ll be accountable for flawless execution, budget control, timelines, and brand experience across touchpoints like IT parks, RWAs, malls, retail, events, and communities.Responsibilities:Campaign Planning & ExecutionOwn end-to-end execution of BTL activations and sampling campaigns across cities.Convert briefs into detailed execution plans: timelines, manpower, inventory, logistics, assets, and daily targets.Ensure compliance with brand guidelines and quality standards at every touchpoint.Vendor & Promoter ManagementSource, onboard, and manage vendors (fabrication, manpower agencies, logistics, printing, permissions).Recruit/train promoters/supervisors; ensure grooming, script adherence, and on-ground discipline.Create checklists/SOPs to improve repeatability and reduce execution errors.Permissions, Logistics & Inventory ControlCoordinate permissions with IT parks, RWAs, malls, retail chains, event organisers.Plan sample movement, stock reconciliation, daily issuance/returns, and damage/leakage control.Ensure assets (kiosks, standees, QR boards, giveaways, uniforms) are ready on time.On-Ground Quality Control & Problem SolvingConduct recce and site readiness checks; ensure setup is on-brand and operationally sound.Manage escalations in real time and ensure zero disruption to client experience.Track daily output vs targets (footfall, trials, opt-ins/leads, distributions).Reporting & Client CoordinationShare daily/weekly reports with clear metrics, photos, observations, and actionable insights.Coordinate with internal sales/ops teams for smooth handovers and client communication.Support post-campaign wrap-up: learnings, improvement plan, and next campaign recommendations.What We’re Looking For:2–3 years of hands-on BTL/brand activation experience.Strong operational ownership: you can run multi-city campaigns without handholding.Proven vendor management skills and ability to control cost, quality, and timelines.Comfortable with metrics tracking, reporting, and structured documentation.Great communication + calm execution under pressure.Willingness to travel and manage field-heavy operations.How to Apply:Apply via LinkedIn or careers@aimnow.in with your resume and a short note covering:Campaigns you’ve executed (touch points + cities)Team sizes managed (promoters/vendors)A campaign you’re proud of (and why)

  • PCB Design Engineer

    1 week ago

    bangalore, India BTL India Private Ltd Full time

    Roles and Responsibilities As part of the R&D team, the candidate should be able to perform following (but not limited to) duties to support the team's goals: Own the complete multilayer PCB design cycle from concept to production release Import mechanical outlines (DXF/EMN/EMP), define constraints, and perform precise component placement as per schematic...

  • Retail Marketing Manager

    1 week ago

    bangalore, India Oben Electric Full time

    About the roleWe’re looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. You’ll own on-ground brand experiences - from storefronts and mall activations to billboards, festive décor and BTL campaigns, and make sure every offline touchpoint links back to our brand story. If...

  • Retail Marketing Manager

    5 days ago

    bangalore, India Oben Electric Full time

    About the roleWe're looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. You'll own on-ground brand experiences - from storefronts and mall activations to billboards, festive décor and BTL campaigns, and make sure every offline touchpoint links back to our brand story. If you...

  • Offline Activations Manager

    7 days ago

    bangalore, India Lyxel&Flamingo (L&F) Full time

    Designation- Offline Activations Manager Employment Type: Full-Time Location: 1st Floor, Unitech Cyber Park, Sector 39, Gurugram, Haryana About the Role- We’re looking for a strategic & execution-driven OOH/BTL professional who can lead outdoor advertising, DOOH, on-ground activations and event marketing — while also driving business growth. If you live...

  • Retail Marketing Manager

    1 week ago

    bangalore, India Oben Electric Full time

    About the role We’re looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. You’ll own on-ground brand experiences - from storefronts and mall activations to billboards, festive décor and BTL campaigns, and make sure every offline touchpoint links back to our brand story. If...

  • Dairy Manager

    5 days ago

    bangalore, India Golcha Associated Full time

    Responsibilities Brand Promotion through various BTL Activities (direct mail campaigns, trade shows, catalogue, brand promotion activities, telemarketing, free sampling, exhibitions and targeted search engine marketing). Plan and Execute BTL activities with Approved Budget. Manage & Monitor the POS and Merchandise requirement for the territory. Acquisition...

  • Campaign Manager

    7 days ago

    bangalore, India Barcode Entertainment : Strategic Brand Solutions Full time

    Job Title: Campaign Manager – Influencer Marketing Location: Mumbai (On-site) Company: Barcode Entertainment About the Role You’ll be the engine running our influencer campaigns end-to-end — from creator selection to final delivery. Think of it as being the project pilot: strategy, execution, timelines, client communication, creator management… all...

  • Marketing Manager

    2 days ago

    bangalore, India Strategic Talent Partner Full time

    Park Marketing Manager – Bangalore/Chennai/HyderabadKey Responsibilities:Lead marketing strategy for the Chennai, Bangalore & HyderabadDrive digital performance & paid campaigns with central teamsPlan outdoor, BTL, and community activations across Tamil NaduManage partnerships, events, and influencer collaborationsOversee content, PR coordination & brand...

  • Account Manager

    5 days ago

    bangalore, India Vigor LaunchPad Full time

    About the Role: We are looking for a proactive Account Manager to manage client relationships and oversee the smooth execution of college activation campaigns, Production & Event Activation Campaign. This role requires strong client servicing skills, coordination with internal teams, and ensuring brand activations meet client expectations. Key...

  • Marketing Manager

    4 days ago

    bangalore, India Strategic Talent Partner Full time

    Park Marketing Manager – Bangalore/Chennai/HyderabadKey Responsibilities:- Lead marketing strategy for the Chennai, Bangalore & Hyderabad- Drive digital performance & paid campaigns with central teams- Plan outdoor, BTL, and community activations across Tamil Nadu- Manage partnerships, events, and influencer collaborations- Oversee content, PR coordination...