Offline Activations Manager

7 days ago

bangalore, India Lyxel&Flamingo (L&F) Full time

Designation- Offline Activations Manager Employment Type: Full-Time Location: 1st Floor, Unitech Cyber Park, Sector 39, Gurugram, Haryana About the Role- We’re looking for a strategic & execution-driven OOH/BTL professional who can lead outdoor advertising, DOOH, on-ground activations and event marketing — while also driving business growth. If you live for brand visibility, high-impact outdoor ideas, strong vendor networks and closing deals , this role is for you. What You’ll Own- Business Development (Primary Focus) Identify & acquire new clients/brands for OOH & experiential marketing Build a strong sales pipeline & craft winning proposals Close deals and maintain relationships with marketers, agencies & decision makers Campaign & Activation Execution Plan & manage OOH/DOOH campaigns — site mapping, formats, costing, negotiations Execute on-ground activations & events — venues, production, operations, logistics Vendor & Commercial Management Build and manage a reliable vendor ecosystem (OOH, fabrication, production, manpower) Negotiate competitive rates & ensure seamless, timely execution Monitor margins, costing & P&L impact Measurement & Reporting Track campaign performance (reach, engagement, leads, ROI) Build detailed client dashboards & review reports Must-Have Skills- Proven BD/sales track record in media, outdoor, BTL or experiential marketing Strong understanding of OOH/DOOH formats, sites, costing & market dynamics Excellent negotiation, communication, pitching & relationship-building abilities Hands-on execution mindset — can manage campaigns end to end Commercial understanding: margins, vendor costing, budgeting Who Will Fit Best (Profile Fit)- Experience in OOH, DOOH, BTL activations (agency or brand side) Exposure to large-format outdoor media + experiential events Confident, resourceful, proactive personality with a strong growth mindset Someone who thrives in a high-energy, client-facing, execution-led environment

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