Senior SEO And Content Marketing Specialist

About InfinijithInfinijith Apps & Technologies is a product and software solutions company delivering AI-Accelerated full-stack and mobile development services to global clients. We innovate across digital products, DevOps automation, QA automation, and emerging AI solutions.We are looking for a Senior SEO & Content Marketing Specialist to lead our organic growth strategy. This role requires an expert who can build a scalable SEO ecosystem—combining technical SEO, content funnels, AI-driven growth, and cross-platform brand engagement. Role OverviewYou will own the end-to-end SEO landscape at Infinijith, including keyword research, technical health, topic clusters, pillar content, backlink strategy, community engagement, and AI-led marketing experiments. Your work must translate into measurable growth — rankings, traffic, brand visibility, and conversion quality. Key Responsibilities1. Strategic SEO Leadership- Build and execute short, mid and long-term SEO roadmap- Keyword and competitor research at TOFU/MOFU/BOFU levels- Content gap analysis and topic authority development- Create topic clusters and pillar content strategies- Optimize content for AI Search (Gemini, GPT, Perplexity, etc.)2. Technical SEO Excellence- Diagnose and resolve crawl, index, sitemap, canonical issues- Core Web Vitals optimization- Structured data & Schema markup- Internal linking and URL architecture strategy- Page speed optimization and technical audits3. High-Impact Content Execution- Short blogs / landing pages — TOFU (up to 1800 words)- Long pillar articles — max 3500 words- Case studies, whitepapers, ebooks (MOFU/BOFU)- Updating legacy content for performance improvement- Voice SEO content and conversational optimization4. Analytics & Reporting- Configure GA4, Search Console, heatmaps, UX analytics- Monitor keyword movements, CTR, bounce, conversions- Month-end reports with insights, actions, and business impact- Growth charts of traffic, backlinks, domain authority, velocity Local + International SEO- Google Business Profile (GMB)- Map SEO and review strategy- International targeting (hreflang, regional pages)- GEO keyword strategy (global markets) Advanced Off-Page Growth- Outreach-based backlink building (no spam submissions)- Guest posts — end-to-end (outreach → content → publish)- Blurb/PR micro posts- Relevant industry directories & listings- Relationship building with portals & communities Social + Community SEO- LinkedIn text posts & carousels- Instagram carousels & visual narratives- X (Twitter), Threads authority building- Short video content (AI voice, no face required)- YouTube content with SEO optimization- Forum profiles: Quora + industry communities- Building personal/brand communities Email Marketing- Newsletters (concise, high-value)- Lead nurturing and automation strategies- Value-driven email content for conversions AI SEO & Growth Innovation- Develop AI ideas to increase brand awareness- AI-powered content optimization & repurposing- Heatmap-driven UX suggestions- Marketing experiments that increase engagement & leads- Initiate new SEO growth strategies beyond standard playbook Requirements- 5–10+ years SEO & content leadership experience- Proven organic growth track record- Ability to build SEO systems, not just tasks- Mastery of keyword research and intent understanding- Deep experience with GA4, GSC, Ahrefs/SEMrush/Moz- Exceptional writing for B2B / tech / product audiences- Strong understanding of- Topic clusters- Authority building- Conversion psychology- Comfortable working with founders / leadership- Ability to mentor junior marketers or interns Bonus Skills (Preferred)- Worked in IT Services, Product, SaaS- Knowledge of AI SEO trends- Basic HTML / technical debugging capability- Canva, Figma, or Infographics- Experience with HubSpot / Mailchimp automation Engagement Model- Full-time / Remote / Hybrid (Coimbatore preferred)- Senior-level compensation based on proven results How to ApplySend: LinkedIn Profile or Resume 2–3 SEO projects with measurable results 2 content samples (blogs/guest posts/case studies) Tools & frameworks you regularly use- Email to: hr@infinijith.com