Senior SEO And Content Marketing Specialist

🚀 About InfinijithInfinijith Apps & Technologies is a product and software solutions company delivering AI-Accelerated full-stack and mobile development services to global clients. We innovate across digital products, DevOps automation, QA automation, and emerging AI solutions.We are looking for a Senior SEO & Content Marketing Specialist to lead our organic growth strategy. This role requires an expert who can build a scalable SEO ecosystem—combining technical SEO, content funnels, AI-driven growth, and cross-platform brand engagement.🔥 Role OverviewYou will own the end-to-end SEO landscape at Infinijith, including keyword research, technical health, topic clusters, pillar content, backlink strategy, community engagement, and AI-led marketing experiments. Your work must translate into measurable growth — rankings, traffic, brand visibility, and conversion quality.📌 Key Responsibilities1. Strategic SEO LeadershipBuild and execute short, mid and long-term SEO roadmapKeyword and competitor research at TOFU/MOFU/BOFU levelsContent gap analysis and topic authority developmentCreate topic clusters and pillar content strategiesOptimize content for AI Search (Gemini, GPT, Perplexity, etc.)2. Technical SEO ExcellenceDiagnose and resolve crawl, index, sitemap, canonical issuesCore Web Vitals optimizationStructured data & Schema markupInternal linking and URL architecture strategyPage speed optimization and technical audits3. High-Impact Content ExecutionShort blogs / landing pages — TOFU (up to 1800 words)Long pillar articles — max 3500 wordsCase studies, whitepapers, ebooks (MOFU/BOFU)Updating legacy content for performance improvementVoice SEO content and conversational optimization4. Analytics & ReportingConfigure GA4, Search Console, heatmaps, UX analyticsMonitor keyword movements, CTR, bounce, conversionsMonth-end reports with insights, actions, and business impactGrowth charts of traffic, backlinks, domain authority, velocity🌍 Local + International SEOGoogle Business Profile (GMB)Map SEO and review strategyInternational targeting (hreflang, regional pages)GEO keyword strategy (global markets)🔗 Advanced Off-Page GrowthOutreach-based backlink building (no spam submissions)Guest posts — end-to-end (outreach → content → publish)Blurb/PR micro postsRelevant industry directories & listingsRelationship building with portals & communities📣 Social + Community SEOLinkedIn text posts & carouselsInstagram carousels & visual narrativesX (Twitter), Threads authority buildingShort video content (AI voice, no face required)YouTube content with SEO optimizationForum profiles: Quora + industry communitiesBuilding personal/brand communities✉️ Email MarketingNewsletters (concise, high-value)Lead nurturing and automation strategiesValue-driven email content for conversions🤖 AI SEO & Growth InnovationDevelop AI ideas to increase brand awarenessAI-powered content optimization & repurposingHeatmap-driven UX suggestionsMarketing experiments that increase engagement & leadsInitiate new SEO growth strategies beyond standard playbook🎯 Requirements5–10+ years SEO & content leadership experienceProven organic growth track recordAbility to build SEO systems, not just tasksMastery of keyword research and intent understandingDeep experience with GA4, GSC, Ahrefs/SEMrush/MozExceptional writing for B2B / tech / product audiencesStrong understanding ofTopic clustersAuthority buildingConversion psychologyComfortable working with founders / leadershipAbility to mentor junior marketers or interns🌟 Bonus Skills (Preferred)Worked in IT Services, Product, SaaSKnowledge of AI SEO trendsBasic HTML / technical debugging capabilityCanva, Figma, or InfographicsExperience with HubSpot / Mailchimp automation💼 Engagement ModelFull-time / Remote / Hybrid (Coimbatore preferred)Senior-level compensation based on proven results📩 How to ApplySend: ✔ LinkedIn Profile or Resume ✔ 2–3 SEO projects with measurable results ✔ 2 content samples (blogs/guest posts/case studies) ✔ Tools & frameworks you regularly useEmail to: hr@infinijith.com