Paid Media Director

5 days ago

bangalore, India beBeeLeadership Full time

Lead Paid Media StrategistIn this pivotal role, you will oversee the direction and execution of paid media campaigns across diverse client portfolios. As a seasoned professional, you will be responsible for developing comprehensive paid media strategies, defining channel roles, and ensuring operational consistency.The ideal candidate will have expertise in paid search, social, programmatic, video, and emerging media platforms. You will lead planning, oversight, and optimization efforts, fostering strong performance standards across digital channels.Design and implement strategic approaches for paid media planning and execution.Provide leadership to internal teams, guiding them toward strategic adjustments.Collaborate with cross-functional teams to ensure seamless integration with creative, analytics, and planning departments.Develop frameworks for optimisation, measurement, and continuous improvement.Maintain high-quality communication with clients and stakeholders, providing clear rationale behind recommendations.Offer coaching and support to paid media specialists, promoting growth and development within the team.To excel in this position, you will require 8+ years of experience in paid media management, digital advertising, or media leadership roles. A deep understanding of major platforms (Google, Meta, YouTube, TikTok, etc.) is essential, along with strong analytical capabilities and proven experience interpreting performance data.As a successful leader, you will possess excellent communication skills, the ability to work independently, and confidence interacting with senior stakeholders. Effective prioritization and time management are crucial in this fast-paced environment.

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