Performance Marketing Director

Performance Marketing Director / Paid Media Director – Remote, Part-time About Prime Digital International Talent Prime Digital International Talent is a global platform dedicated to elevating digital capability and marketing performance across international markets. We partner with fast-scaling companies, multinational enterprises, and digital-first organizations to connect them with senior-level leaders who can shape strategy, optimize performance, and drive measurable business growth. As part of our expanding global initiatives, we are seeking a Performance Marketing Director / Paid Media Director to lead advanced paid media strategy, cross-channel execution, and high-impact optimization frameworks. Role Purpose The Performance Marketing Director / Paid Media Director will oversee the full scope of paid media activity, steering strategic planning, operational excellence, and data-driven optimization. You will serve as the senior authority guiding growth, channel expansion, and performance methodologies across the organization’s digital ecosystem. This part-time remote role is designed for an analytical, forward-thinking leader who understands how to elevate acquisition efficiency and scale performance in dynamic, competitive environments. Key Responsibilities Develop a comprehensive performance marketing strategy across paid search, paid social, programmatic, video, and emerging channels. Oversee campaign planning, budget allocation, audience targeting, measurement frameworks, and optimization pathways. Lead experimentation initiatives—including testing roadmaps for messaging, creative variations, channel mix, and bidding methodologies. Ensure robust tracking, data governance, and attribution systems that support accurate, actionable insights. Analyze campaign data to uncover trends, inefficiencies, growth opportunities, and predictive performance indicators. Build scalable performance models including CAC/LTV forecasting, funnel mapping, and multi-touch attribution. Collaborate with creative, analytics, brand, and leadership teams to unify performance insights with broader marketing strategy. Manage vendor relationships, platform partnerships, and third-party technology evaluations. Establish executive-level dashboards and reporting structures that highlight results, risks, and strategic recommendations. Stay ahead of industry innovations, algorithm shifts, audience behaviors, and new performance marketing technologies. Candidate Profile 6+ years of experience in performance marketing, paid media leadership, or digital growth roles. Deep expertise across advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, TikTok Ads, and programmatic DSPs. Strong analytical capabilities with the ability to interpret complex datasets and develop data-driven strategies. Proven success scaling acquisition programs, optimizing ROAS/CPA, and driving multi-channel growth. Exceptional understanding of attribution models, conversion mechanics, automation tools, and tracking systems. Ability to collaborate effectively with creative, product, data, and executive teams. Strong communication skills with the ability to translate analytical insights into strategic direction. Experience working in agency or high-growth digital environments is highly valuable. Comfortable operating independently in a remote, part-time capacity while maintaining high accountability. Work Structure & Benefits Employment Type: Remote – Part-time, suitable for senior leaders seeking flexible but high-impact strategic involvement. Competitive compensation based on expertise, leadership scope, and contribution to measurable outcomes. Opportunity to influence global performance strategy within a digital-focused, innovation-driven environment. Exposure to cross-market campaigns, diverse industries, and advanced performance technologies. A professional culture that values innovation, precision, and strategic excellence.