Digital Marketing Specialist

2 days ago


vadodara, India beBeeCampaigns Full time

Job DescriptionThe selected candidate will own demand-side platform campaigns end-to-end, from strategy to execution to reporting.Build and manage demand-side platform campaigns: setup, audience segmentation, creative trafficking, optimization, and reporting.Develop full-funnel strategies: display, video, and over-the-top or connected television inventory.Conduct audience research and create targeting plans: prospecting, retargeting, lookalikes, and similar audience strategies.Optimize daily: hit key metrics like return on ad spend, click-through rate, and cost per acquisition.Key responsibilities include working independently with reliable internet, ensuring stable pacing, clean delivery, and quality checks. Clear communication with the team and clients is also essential regarding campaign performance, insights, and recommendations.The ideal candidate will have strong organizational skills, with the ability to multitask and prioritize effectively. Strong analytical and problem-solving skills are also required.



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