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Marketing Campaign Manager

2 weeks ago

Thāne, Maharashtra, India Livlong 365 Full time

We're looking for a Campaign & Retention Manager to join our growth team and play a pivotal role in shaping the customer journey for one of the fastest-growing healthtech brands.

About the Role

As a key member of the marketing team, you'll lead the design and execution of targeted lifecycle campaigns across email, SMS, push, WhatsApp, and in-app channels focused on improving engagement, retention, and repeat purchases. Your insights will power smarter segmentation, meaningful personalization, and stronger long-term customer relationships.

What You'll Be Doing

  • Build and execute end-to-end CRM campaigns across all lifecycle stages
  • Drive retention, repeat purchases, and loyalty through targeted communications
  • Set up automated journeys (cart abandonment, inactivity triggers, reorder reminders, etc.) using tools like Clevertap, Netcore, MoEngage, or WebEngage
  • Analyze campaign performance and translate insights into actionable strategies
  • Partner cross-functionally with product, design, analytics, and tech teams
  • Lead retention-focused initiatives including cohort strategies, churn prevention, and loyalty programs

What We're Looking For

  • 5+ years in lifecycle/CRM/retention marketing, ideally in a D2C or e-commerce environment
  • Prior experience in healthtech, e-pharmacy, or consumer internet sectors is a plus
  • Strong understanding of CRM automation, customer segmentation, and performance metrics
  • Hands-on expertise with marketing automation tools (e.g., Clevertap, Netcore, etc.)
  • Data-driven, analytical mindset with the ability to translate insights into action
  • Excellent cross-functional communication and project leadership skills

Key KPIs You'll Drive

  • Customer Retention & Repeat Purchase Rates
  • Growth in LTV and LTV:CAC ratio
  • Open rates, CTRs, and Conversion metrics from campaigns
  • Loyalty and referral program adoption
  • Reduction in churn

If you're excited about building customer-first growth strategies in a high-impact, mission-driven domain, we'd love to connect.

Let's build something meaningful in healthcare together.