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Influencer Marketing Manager

2 months ago

mumbai, India GroomYourGram Full time

Job Title: Influencer Marketing Manager / Lead

Location: Mumbai (On-site)

Company: GroomYourGram


About GroomYourGram:

GroomYourGram is a leading influencer marketing agency in Mumbai, collaborating with over 250+ brands in the D2C space. Our campaigns focus on delivering impactful collaborations, both paid and barter, across various regions. We specialize in executing large-scale influencer marketing campaigns that drive real results for brands.


Role Overview:

We are seeking an experienced Influencer Marketing Manager/Lead to join our dynamic team. The ideal candidate will have a minimum of 2 years of relevant experience in managing influencer marketing campaigns, specifically focusing on bulk barter collaborations and paid deals. You will lead a team of 8-10 members and play a critical role in executing, managing, and optimizing influencer campaigns at scale.


Key Responsibilities:

● Team Management: Lead, mentor, and manage a team of 8-10 influencer marketing executives and coordinators to ensure campaign efficiency and success.

● Campaign Strategy & Execution: Develop and implement effective influencer marketing strategies for both barter and paid collaborations, ensuring alignment with client goals and KPIs.

● Barter & Paid Campaigns: Oversee the execution of bulk barter and paid influencer campaigns, ensuring timely delivery of content, smooth negotiations, and reporting.

● Client & Influencer Relationships: Manage relationships with clients and influencers, ensuring a seamless collaboration experience. Leverage your network of influencers to match the right creators to the right brands.

● Reporting & Analysis: Monitor campaign performance, analyze KPIs, and present actionable insights and reports to clients and internal teams.

● Trend Awareness: Stay updated with the latest trends in influencer marketing, social media, and emerging platforms to ensure GroomYourGram stays at the forefront of industry innovations.

● Cross-functional Collaboration: Work closely with the sales, creative, and analytics teams to ensure cohesive campaign execution and performance tracking.


Qualifications & Skills:

● Minimum 2 years of experience in influencer marketing, with a focus on both barter and paid influencer campaigns. ● Proven experience managing large-scale influencer collaborations.

● Excellent leadership skills with experience in managing a team of 8-10 members.

● Strong understanding of social media platforms (Instagram, YouTube, TikTok, etc.) and the influencer marketing landscape.

● Exceptional communication, negotiation, and relationship-building skills.

● Analytical mindset with the ability to interpret data and translate it into actionable insights.

● Ability to work in a fast-paced environment and manage multiple projects simultaneously.


Why Join GroomYourGram?

● Be part of a rapidly growing influencer marketing agency.

● Opportunity to work with top D2C brands across multiple industries.

● Competitive salary and growth opportunities.

● A dynamic and supportive team culture.