Manager - Brand marketing
2 days ago
Mandate 1 – The role is based out of Bangalore and the expectation is to work out of the ETV office.
About the Role
Swiggy Dineout is in its early stages of building and winning the dining-out category. We are unlocking massive opportunities across cities and customer segments, shaping how India discovers restaurants, experiences value, and celebrates food culture.
We are seeking a high-agency brand marketer who blends sharp strategy with strong creative judgement. This role sits at the intersection of 360 brand building, city marketing, creators, PR, and partnerships, with a clear line to business outcomes.
You will be instrumental in driving two high-impact charters:
Brand and IPs: Build the Dineout brand through national campaigns and repeatable IPs that drive awareness, consideration, and share of search.
City and Culture: Create city playbooks, festival moments, and on-ground experiences in collaboration with regional teams and Scenes.
What You’ll Do
Brand Strategy and Calendar
Define positioning, narrative, and annual brand calendar aligned to AOP and monthly plans. Build a clear moments map across festivals, city peaks, and cultural triggers. Maintain brand guidelines and ensure consistency across app, web, paid, social, PR, and partner assets.
360 Campaigns and Content System
Own integrated campaigns across film, digital, social, creator, PR, and experiential. Write tight briefs, run creative reviews, and ship assets on time with high quality. Integrate with performance marketing to drive brand search and efficient reach.
Creators, Social, and Community
Run an always-on creator engine and UGC pipeline with measurable outcomes. Build social storytelling that is native to platforms and moments. Track content efficiency, completion rates, and creator ROI.
City Marketing
Build city marketing playbooks with regional teams. Design on-ground activations, partner co-marketing toolkits, and Scenes integrations. Localize for languages and cultural cues without losing brand coherence.
PR, Partnerships, and Collaborations
Work with PR and comms on narratives, spokesperson materials, and earned media moments. Identify and execute brand collaborations with F&B, lifestyle, and cultural partners that unlock reach and relevance.
Agencies, Budgets, and Operations
Lead creative, media, PR, production, research, and event partners. Manage budgets, pacing, procurement, and timelines with clear ownership and documentation.
Preferred Experience
- 5–8 years in brand marketing at consumer tech, internet, or FMCG.
- Proven ability to ship integrated campaigns at scale with strong creative judgement.
- Cross-functional operator who can align with performance, product, CRM, storefront, and sales.
- Excellent verbal and written communication with the ability to craft sharp briefs and review creatives.
- High-agency, proactive, and outcomes-oriented with strong stakeholder and agency management.
Nice-to-Have
- Category exposure in food, QSR, hospitality, or lifestyle.
- Experience with brand x performance integration and brand search tactics.
Why Join Us
- Shape how India dines out and how the brand shows up in culture.
- Fast-paced, collaborative environment that rewards ownership, creativity, and measurable outcomes.
-
Manager- brand marketing
1 week ago
Bangalore, India Navi Full timeManager – Brand Marketing Location : Bangalore About the Team The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives...
-
Manager- Brand Marketing
1 week ago
Bangalore, India Navi Full timeManager – Brand Marketing Location : Bangalore About the Team The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team...
-
Manager- Brand Marketing
2 weeks ago
bangalore, India Navi Full timeManager – Brand MarketingLocation: BangaloreAbout the TeamThe Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives growth...
-
Manager - Brand marketing
1 day ago
Bangalore, India Swiggy Full timeMandate 1 – The role is based out of Bangalore and the expectation is to work out of the ETV office. About the Role Swiggy Dineout is in its early stages of building and winning the dining-out category. We are unlocking massive opportunities across cities and customer segments, shaping how India discovers restaurants, experiences value, and...
-
Brand Marketing Manager
13 hours ago
Bangalore, Karnataka, India FyerX Full timeThis is a remote position Salary Structure Rs 30 000 per month in hand Rs 15 000 Variable Pay Based on Revenue Generation for the initial 6 months Rs 35 000 per month Rs 20 000 Variable Pay after the initial 6 months Experience Required 2 years Advantage Prior experience in a marketing agency Work Arrangement Work from Home Company...
-
FMCG Brand Marketing Manager
1 week ago
Bangalore, India CeeQ Full timeWe seek a Brand Specialist(Brand Strategy and digital marketing) for a D2C brand in Bengaluru. Brand Strategy & Positioning • Develop and refine the overall brand strategy to drive awareness, credibility, and market leadership for Brands' innovations & future innovations • Define brand positioning, messaging, and visual identity in collaboration with...
-
Manager- Brand Marketing
6 days ago
bangalore district, India Navi Full timeManager – Brand Marketing Location : Bangalore About the Team The Marketing and Growth team at Navi drives user acquisition and retention by building a strong brand presence and executing data-driven campaigns. They work cross-functionally with business, product, and analytics teams to expand the customer base and increase revenue. The team drives...
-
Manager - Brand marketing
13 hours ago
bangalore district, India Swiggy Full timeMandate 1 – The role is based out of Bangalore and the expectation is to work out of the ETV office. About the Role Swiggy Dineout is in its early stages of building and winning the dining-out category. We are unlocking massive opportunities across cities and customer segments, shaping how India discovers restaurants, experiences value, and celebrates...
-
Marketing Manager
1 day ago
Bangalore, India Swiggy Full timeMandate 1 - The role is based out of Bangalore and the expectation is to work out of the ETV office. Swiggy Dineout is in its early stages of building and winning the dining-out category. We are unlocking massive opportunities across cities and customer segments, shaping how India discovers restaurants, experiences value, and celebrates food culture. We...
-
Brand Manager
6 days ago
Bangalore, India Kapiva Full timeJob Description - Brand Manager, Incubation Job Title: Brand Manager – Incubation Location: Bangalore About the Role We are seeking a Brand Manager to join our Incubation vertical at Kapiva. This is a high-ownership role where you will be responsible for taking new categories from 0 → 100 Cr in 2 years. You will work at the intersection of product...
