Data Analyst

5 days ago

rajahmundry, India beBeeAd Full time

Job Title: Data Analyst - Ad Optimization SpecialistWe are seeking a highly skilled Data Analyst to join our team as an Ad Optimization Specialist. In this role, you will play a key part in driving the growth and profitability of our business by developing and implementing data-driven solutions for ad delivery optimization.As an Ad Optimization Specialist, you will be responsible for designing and implementing machine learning models and algorithms that drive ad delivery efficiency and maximize campaign outcomes. This role involves end-to-end ownership from hypothesis formulation and feature engineering to deployment and continuous improvement in production environments.The ideal candidate will have a strong foundation in statistics, probability, and experimental design, with hands-on experience with large-scale data processing and reproducible analytics workflows. You will also possess excellent communication skills for stakeholder collaboration and presenting analytical insights.We are looking for a team player who is passionate about using data to drive business decisions and can work collaboratively with cross-functional teams to translate business requirements into actionable data solutions.Key Responsibilities:Define optimization problems for ad delivery and establish KPIs, metrics, and monitoring dashboards.Perform data preprocessing, feature engineering, and model development for tasks such as price optimization, CTR/CVR prediction, and creative performance analysis.Conduct offline evaluations and simulations, followed by online deployment and A/B testing strategies.Implement MLOps practices including training/inference pipelines, drift detection, automated rollback, and governance for quality and privacy.Technical Requirements:Cloud-based infrastructure (e.g., GCP or equivalent)Big data tools (BigQuery, Dataflow, Pub/Sub)Distributed systems and real-time processingProgramming languages: Python, GoInfrastructure automation: Terraform, AnsibleMandatory Qualifications:3+ years of experience in data analysis and machine learning using Python and SQL.Proficiency with libraries such as Pandas, NumPy, scikit-learn, and visualization tools.Hands-on experience with large-scale data processing (Spark, BigQuery) and reproducible analytics workflows.Strong foundation in statistics, probability, and experimental design (A/B testing, causal inference).Experience building and deploying ML models (regression, classification, tree-based methods, basic neural networks) with robust evaluation strategies.Knowledge of digital advertising concepts (CTR/CVR prediction, bidding strategies, KPI optimization) or similar optimization domains.Practical experience in production ML systems, including monitoring and drift detection.Excellent communication skills for stakeholder collaboration and presenting analytical insights.Degree in Computer Science, Statistics, Applied Mathematics, or related field.Fluent English (TOEIC 800+ or equivalent).Preferred Qualifications:Understanding of ad auction mechanisms (first-price/second-price, bid shading, reserve price optimization).Experience with advanced optimization techniques (Bayesian optimization, multi-armed bandits, reinforcement learning).Familiarity with creative optimization and generative AI for ad content.Knowledge of real-time streaming platforms (Kafka, Flink, Beam) and online inference systems.MLOps best practices (feature stores, CI/CD, containerization, monitoring).Cloud experience with GCP, AWS, or Azure.

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    rajahmundry, India beBeeData Full time

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    rajahmundry, India beBeeData Full time

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