Product Marketing Specialist

2 weeks ago

bangalore, India Infosys Finacle Full time

Role Purpose
Drive brand awareness and differentiation by creating inspiring stories and experiences around our solutions-led digital transformation
Internal enablement by empowering go-to-market teams to narrate the latest transformation stories
Scaling demand generation success by collaborating with the field marketing team to design impactful campaigns
Improving win rates by enabling better messaging and demo experiences and collaborating with the bid team on strategic deals

Responsibilities
Analyze market trends, customer requirements, along with Finacle product offerings and roadmap to craft a unique and compelling value proposition for select Finacle solutions
Collaborate closely with product management, field marketing, and sales team to develop content assets required across the funnel stage
Develop product marketing-owned content assets such as brochures, factsheets, white papers, videos, social and web content, among others
Gain insights into customer use of Finacle offerings and buyer personas at the target client segments. Collaborate with customer executives, Finacle delivery, and customer advocacy team to develop insightful customer stories and testimonials
Support the business strategy of penetration across chosen client segments. Work with the regional marketing team to design and execute multi-channel campaigns to maximize market coverage, impact, and outcomes
Develop and use competitive intelligence to develop counter-strategies to neutralize competitive influence on the customer’s buying decisions
Design and develop thought leadership programs to enhance brand visibility
Collaborate with the product management team to influence product roadmap to enhance the market success
Design and produce engaging solution experiences. This involves translating business value propositions into immersive use cases, storyboards, and solution showcases.
Work with analyst relations team to execute a robust engagement program to achieve better mindshare and appropriate ratings.

Knowledge and Skills Required
Sound understanding of the banking industry
Experience in B2B Marketing for software products
Understanding of product marketing frameworks, techniques, and best practices
Ability to build strategic perspective and influence at senior level
High impact communication across multiple formats

Role Specification
Designation: Senior Member / Specialist—Product Marketing
Base location: Bangalore, India
Seniority Level: Mid managerial role
Industry: Banking Information Technology and Services
Employment Type: Full-time

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