Senior Marketing Manager

2 weeks ago


tamil nadu, India Zoho Full time

Zoho is one of the world's most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business challenges.

With more than 100 million+ users and over 15,000 employees across the globe, hundreds of thousands of companies rely on Zoho, every day to run their businesses, including Zoho itself. With 25 years of being private, bootstrapped and profitable, we understand what it takes to run a sustainable, resilient business .

Role: Senior Marketing Manager
Experience: 7-10 years
Job Location: Chennai

Please find the job details for a Senior Marketing Manager Role.

Key Responsibilities:

1. Conduct thorough market research to identify target audiences, understand customer needs, and analyse the competitor landscape.
2. Develop and implement a data-driven marketing strategy aligned with company goals and product roadmap.
3. Track and analyse marketing performance using marketing analytics tools and metrics (website traffic, lead generation, conversion rates, etc.).
4. Lead the creation and execution of product marketing collateral such as website pages, blogs, white papers, webinars, videos, presentations, and data sheets supporting the buyer’s journey communicating the value of Zoho.
5. Work with various marketing teams (product marketing, geo-marketing, and digital marketing) to fine-tune local marketing efforts and adjust the plan based on takeaways.
6. Collaborate with the Product and Engineering teams to ensure alignment and support for marketing initiatives
7. Deliver product, marketing, and industry-specific enablement to the sales team and partner/reseller network.
8. Oversee, mentor, and manage a marketing team across various channels (online & offline) including content marketing, social media marketing, email marketing, influencer marketing, and potential PR/events.

Qualifications:

1. A bachelor degree in marketing or business or engineering
2. Minimum of 5 years experience in product marketing specifically in technology oriented products (B2B)
3. A clear understanding of the marketing techniques, tools and processes
4. Excellent communication and presentation skills
5. Strong analytical skills to interpret data and make data-driven decisions



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