GMB Optimization Specialist
4 weeks ago
Responsibilities :
- Collaborate with SEO managers and other in-house marketing teams- Manage and optimize Google My Business (GMB) listings- Claim and verify the company's GMB listings, ensuring accurate business information- Update photos and videos to GMB listings periodically to showcase the business- Monitor and track the performance of GMB listings, using data to inform strategy- Maintain and update company information in online directories- Conduct local link building and citation building to improve local SEO- Manage the company's backlink profile with local relevant websites- Perform keyword research and competitive analysis for local markets- Present and communicate SEO strategies to clients and internal stakeholders- Maintain and update spreadsheets and SEO tools as needed- Demonstrate excellent communication and project management skills- Exhibit a self-starter attitude with the ability to follow instructions and understand end goals- Display initiative in improving processes with the end goal in mind- Providing cover for the ORM reporting staff when needed- Other tasks as required, assigned by the ORM manager
Note: Candidate is required to work 6 days a week from office.
Candidate should be from the hospitality industry (Hotel & Resorts)
Experience
- Proven experience in local SEO and GMB/GBP optimization- Strong understanding of local search ranking factors and best practices- Proficiency in keyword research and competitive analysis- Familiarity with online directory management and citation building- Knowledge of link building strategies and backlink profile management- Experience with press release management and content creation- Exceptional communication and project management skills- Self-starter attitude and the ability to work independently- Proficient in using SEO tools and spreadsheets
Skills
- Surfer SEO- Ahrefs and/or SEMRush- Google SEO tools (Google Search Console, Google Analytics, Google Tag Manager)
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