Content Lead

5 hours ago

bangalore, India Zensciences Full time

Role DescriptionSince its inception Zensciences has always led its engagement through content and the depthof understanding the business of a client. Content is the X factor that leads solutioning and it isalso important to know that content and storytelling is how most of our clients differentiatethemselves in the market. Remember, you are in the business of ideas and marketing. Not justwriting.The Content Lead is responsible for working with the design and account management team ofthe respective business units to build high-quality solutions to ‘solve for’ the client ‘problemstatement’.Responsibilities:1. Solutions:You are responsible for building solutions/ideas and content strategy, doingcompetition studies, including messaging and writing. You are accountable for thecomplete ownership of any form of content for a particular client. You are also toresearch, write, edit, provide reviews, feedback or content recommendations andinsights based on client needs. Also please stay current. Know your clients businessdeeply, their share price, know the markets, market trends etc.2. Delivery & Ops MgmtEnsure availability of team members to finish the job, on time. Ensure the right peopleare hired, trained for the accounts in the business. Ensure utilization of the peoplewithin the team is 100%. You will ensure TAT is adhered to for assets created by eachteam member3. Quality:Reduce rework to minimum or zero. Ensure briefing and work planning is doneeffectively and work is done in line with the expectations. You will need to get andrecord client appreciation of the work for yourself and the team. Ensure all content issafe to publish, checked and is true. Zero tolerance for copy /typo errors andplagiarism. Content writing has to be contextual, and has to have storytelling, ratherthan just writing.4. Innovation:In partnership with the account and design leads, identify opportunities and risks fordelivering content solutions, including identifying opportunities for up-sell. Implementand use tools that enhance productivity5. Team management & Training:Manage, mentor, coach, uplift, train. Also weed out the bottom 10% religiously. Rewardthe top 5%. Build a level 2 team, to take over your role.6. Responsiveness & Communication:Collaborate actively with clients, internal teams and other similar stakeholders to ensurethat content supports the business outcomes desired by clients. If an account manageris slacking, pick up the phone and talk to the client. Be as front-facing as the AM/AD7. Zen valuesChallenge the status quo. And imbibe and live the Zen value system.

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