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Product Marketing Manager
2 months ago
Job Description
We’re on the lookout for a Manager product marketing - DevX to develop and execute marketing strategies for our Developer Platform. Our ideal candidate is a passionate experienced B2B product marketer with proven success in building and launching engaging campaigns that reach our developer audience, drive platform usage and app development. As a DevX expert, you will have a deep understanding of the developer ecosystem and mindset, and a passion for creating meaningful connections between developers and our products
Roles & Responsibilities
• Strengthen and fine tune our developer strategy: Start from the ground up to identify our target technical audience, understand their pain points, and craft strategies that will drive adoption of our dev platform capabilities. Ensure the developer platform is equally valuable for both customers (product extension) and partners (monetization).
• Tell our developer story with our developer platform lens: Develop product positioning and messaging informed by research and a real understanding of how developers use Freshworks Developer Platform. Create a cohesive and clear message for developers, whether they’re browsing our website, using our Dev Platform, AMP, looking for app monetization opportunities or getting a product demo.
• Manage and Grow our developer community: We have an existing developer community which is active with existing partner and customer developers. We want to grow this community to be thriving with developer’s having conversations and sharing insights about working with Freshworks Developer Platform.
• Drive campaigns focussed at developer platform capabilities: Build, curate and execute end-to-end campaigns, from building GTM strategies that capture new developers to driving long-term adoption and app development. Create and manage a roadmap of campaigns across social media strategy, content production, organic and paid content promotion, ad buys, email sends, and technical demo creation.
• Engage with Developers: Drive key engagement initiatives with external developer audiences through both F2F and virtual initiatives like Developer Webinars, Developer Summits, meetups, monthly community connects, workshops, etc. Ensure participation and building feedback loop to product and engineering teams.
• Internal evangelization and enablement : Drive awareness, education and adoption of dev platform and its capabilities within Freshworks across functions (Engineering, PMs, CSMs, SEs, etc). Communicate value proposition and provide high-value sales tools, case studies, training, and collateral to our customer facing teams
• Market, customer, and competitive analysis - Be the expert on the dev audiences, partner personas, the industry trends, and the competitors in the market.
Qualifications
Any Graduate degree with 10+ years prior experience in a similar position, with minimum 5 years experience in working with and managing the Developer community. Experience in an SaaS Developer product focussed company is preferred.
• Experience marketing highly technical products (APIs, SDKs, developer tools) and technical fluency
• An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
• Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
The ability to craft compelling product stories that fit different channels, customer personas, and regions.
Additional Information
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.
