Product Marketing Manager

3 weeks ago

bangalore, India Onsurity Full time

Onsurity is a rapidly growing employee healthcare benefits platform that provides flexible and customized healthcare subscriptions for SMEs, start-ups, and enterprises. We believe that access to healthcare benefits shouldn’t be a luxury. It is this philosophy that has strengthened our commitment to making healthcare affordable and accessible for all.


Our subscriptions include discounts on medicine orders, health checkups, fitness plans, free doctor teleconsultations, and insurance, among other benefits. We believe in inclusivity which means our plans are not limited to full-time employees. We also cover contractual workers, interns, freelancers, and consultants.


We encourage you to read more about us at You can also find us on LinkedIn, Instagram, and YouTube.


Below are stories that define our journey and showcase our commitment to democratizing healthcare across the country.

  • Onsurity is providing healthcare membership to SMEs with as low as three employees
  • The Journey Of Startups: Journey Onsurity
  • Cricketer Anil Kumble backs Onsurity as strategic advisor
  • Onsurity partners with Gulf Oil to offer healthcare to 10,000 truckers
  • 83% Indian Employees Unaware Of Employer-Provided Healthcare Benefits, Says Study


We were also featured in the first season of Disney+ Hotstar's remarkable series, The Great Indian Disruptors.


Our strategic partner and investor, cricketing legend Anil Kumble, is actively involved in our mission to make healthcare more accessible. Anil Kumble recently graced us with his presence at Onsurity’s Bengaluru office and engaged with our employees. He is passionate about our mission and has played an instrumental role in our journey so far.


Recently, Dun & Bradstreet India acknowledged our mission and conferred us with the Dun & Bradstreet Start-up 50 Trailblazer 2023 award.


Onsurity is a trailblazing HealthTech company, dedicated to offering comprehensive employee healthcare on a monthly subscription basis, specifically tailored for SMEs, MSMEs, Startups, and expanding businesses. With our reach spanning over 5000 businesses and impacting 1+ million lives. We leverage cutting-edge technology and a customer-centric approach to transform the way healthcare services are accessed and delivered.

Role Description:


As a Product Marketing Manager at Onsurity, you will play a pivotal role in developing and executing strategic marketing plans to drive product awareness, adoption, revenue growth, and market share. You’ll play a key role in. This position is a key link between our end customers and product development teams, ensuring that our products meet customer needs and are effectively brought to market.

Key Responsibilities:


  • Product Positioning: Developing and implementing effective strategies to position Onsurity's products among our B-2-B and B-2-B-2-C clients, highlighting unique selling points and addressing customer pain points.


  • Messaging and Communication: Creating compelling messaging and communication materials to effectively convey the value proposition of Onsurity's products to the target audience.


  • Go-to-Market Strategy : Collaborating with cross-functional teams to plan and execute successful product launches, considering factors such as pricing, distribution channels, and promotional activities.


  • Customer Insights: Gathering and analyzing customer feedback to gain insights into user preferences and behavior, informing product improvements and marketing strategies.


  • Content Creation: Developing high-quality content, including product collateral, website content, and sales presentations, to support marketing efforts and enhance brand awareness.


  • Competitive Analysis : Monitoring and analyzing the activities of competitors, staying informed about market dynamics, and adjusting strategies accordingly.


  • Market Research: Conduct thorough market research to understand industry trends, customer needs, and competitive landscapes.


  • Cross-Functional Collaboration : Working closely with product development, sales, and other departments to ensure alignment between product goals and overall business objectives.


  • Performance Metrics: Establishing and tracking key performance indicators (KPIs) to measure the success of marketing campaigns and overall product performance.

Qualifications:

  • Minimum 4-5 years of experience in product marketing role.
  • Bachelor's/master's in marketing, Business, or a related discipline. MBA preferred.
  • Demonstrated expertise in product marketing, especially in B-2-B-2-C segment.
  • Superior analytical, research, and communication skills.
  • A content-focused approach, emphasizing awareness and adoption.
  • Proficiency with tools like CleverTap, HubSpot and LeadSquared.
  • Aptitude for cross-team collaboration.

If you are a creative and results-oriented individual with a passion for product marketing, we want to hear from you Join our team and be a part of our journey to drive innovation and success.

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