Ad Ops Specialist

2 weeks ago

gurugram, India Antara Senior Care Full time

Job Title: Ad Operations Executive – Amazon MarketplaceLocation: GurgaonDepartment: E-commerce (Amazon & Flipkart)Reports To: Performance Marketing Manager / E-commerce HeadRole Overview:The Ad Operations Executive will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns on Amazon (and optionally Flipkart). The goal is to maximize visibility, drive conversions, and achieve targeted ACoS and ROAS benchmarks while aligning with brand and business objectives.Key Responsibilities:1. Campaign Management- Create and manage Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon.- Conduct keyword research, negative keyword optimization, and bid adjustments.- Regularly monitor campaign performance and make data-driven optimizations.- Implement auto and manual campaigns with structured naming conventions.- Manage daily budgets, pacing, and bid strategies for optimal ROI.2. Performance Tracking & Reporting- Track ACoS, CTR, CPC, ROAS, CVR, and other key metrics daily.- Maintain detailed campaign performance reports and dashboards (Excel or Google Sheets).- Analyze trends to identify growth opportunities and underperforming SKUs.- Share weekly and monthly performance reports with insights and next-step recommendations.3. Keyword & ASIN Optimization- Conduct keyword audits to identify high-performing search terms.- Optimize ASIN-level targeting, product placements, and content relevance.- Collaborate with the content and design teams to improve listing quality and ad creatives.4. Strategy & Budget Planning- Assist in monthly ad budget planning and forecasting with the marketing and finance teams.- Help identify seasonal and event-based campaigns (e.g., Great Indian Festival, Big Billion Days).- Propose new strategies to improve share of voice and reduce cost per conversion.5. Collaboration & Coordination- Work closely with the E-commerce, Design, and Performance Marketing teams to ensure campaign creatives, copies, and pricing align with brand objectives.- Coordinate with Amazon account managers for feature adoption, beta tools, and ad strategy reviews.- Support listing optimization, A+ content, and keyword-rich descriptions to boost organic ranking.Required Skills & Qualifications:- Bachelor's degree in Marketing, Business, or a related field.- 2 - 5 years of hands-on experience in Amazon Ads / Amazon PPC campaigns.- Strong understanding of Amazon Seller Central / Advertising Console.- Expertise in Excel, data analysis, and reporting tools. (Advance level)- Analytical mindset with the ability to translate data into actionable insights.- Experience with Flipkart Ads / IRIS / DSP / Helium 10 / Pacvue / SellerApp tools is a plus.- Strong communication, coordination, and problem-solving skills.KPIs / Performance Metrics:- ACoS / ROAS performance vs. target.- CTR and conversion rate improvement.- Growth in daily run rate (DRR) and sales contribution from ads.- Efficiency in budget utilization.- Timely reporting and optimization cycles.Why Join Us:- Be part of a fast-growing D2C health & wellness brand backed by the Max Group.- Opportunity to own Amazon ad growth and performance across multiple categories.- Cross-functional exposure with creative, performance, and product teams.

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