Performance Media Specialist

19 hours ago

visakhapatnam, India beBeeMedia Full time

We are seeking an experienced Performance Media Specialist to join our team. As a key member of our organization, you will be responsible for developing and executing high-quality performance media campaigns that drive profitable results.About the Role:The ideal candidate will have hands-on experience in running profitable campaigns across various verticals, including Sweepstakes, CPS (Cost Per Sale), mVAS, CPI (Cost Per Install) and similar performance channels.You will be responsible for planning, launching, and optimizing performance campaigns across multiple platforms, managing large budgets efficiently, and consistently optimizing funnel performance.Campaign Management & Optimization:Plan, launch, and optimize performance campaigns across Facebook, Google, TikTok, DSPs, Push/Pop, Native, Programmatic, etc.Manage large budgets efficiently with focus on ROI and KPIs such as EPC, CPA, CR, ROAS, LTV.Conduct A/B testing on creatives, landing pages, targeting, and placements.Scale winning campaigns while maintaining profitability.Creative Strategy:Work with internal designers or create your own ad concepts.Identify winning creatives and angles for sweepstakes, CPS offers, mVAS flows, and CPI funnels.Data & Reporting:Track performance metrics daily and provide actionable insights.Analyze user behavior, funnel drop-offs, and optimize for stronger conversion rates.Maintain accurate records of spending, ROI, and campaign results.Relationship & Offer Management:Coordinate with affiliate managers, networks, advertisers, and traffic sources.Negotiate payouts, secure exclusive offers, and unlock higher caps.Evaluate new offers and traffic sources for profitability.Requirements:Minimum 2–5 years of hands-on experience running performance campaigns.Proven track record of generating profitable and scalable results.Deep understanding of performance marketing metrics and optimization strategies.Expertise with multiple platforms.Strong analytical skills with ability to interpret data and make real-time decisions.Soft Skills:Highly proactive and result-driven mindset.Excellent communication and negotiation skills.Ability to work independently under minimal supervision.Fast learner with strong problem-solving ability.Preferred Qualifications:Experience in tier-1 traffic and high-payout offers.Experience working with affiliate networks or advertisers.Knowledge of compliance, ad policies, and anti-fraud techniques.Benefits:Competitive salary + attractive performance bonuses.Flexible working hours & remote work options.Growth-focused environment with access to premium tools and resources.Incentives for hitting performance milestones.

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