Paid Media Advertising Specialist

5 days ago


visakhapatnam, India beBeepaid Full time

Paid Media Campaign ManagerThis role involves overseeing the execution of cross-channel paid media campaigns for e-commerce and lead generation brands in the US, leveraging AI to drive improved outcomes.Critical responsibilities include planning, launching, and optimizing paid campaigns across various platforms, analyzing campaign data regularly, and adjusting targeting, bidding, and creative to maximize performance.Develop and execute paid campaigns across Google Ads (Search, Pmax, Shopping, Display, YouTube), Meta/Instagram, TikTok, Pinterest, and Microsoft Ads.Manage client budgets across multiple accounts, driving consistent return on ad spend (ROAS) and key performance indicator (KPI) achievement.Analyze campaign data regularly and adjust targeting, bidding, and creative to optimize performance.Prepare performance reports using GA4, Looker Studio, Rockerbox, Supermetrics, and other attribution platforms.The ideal candidate will possess 5+ years of experience in managing multi-channel paid media campaigns, proven success in optimizing toward ROAS, CPA, CPL, and revenue targets, and proficiency with GA4, Rockerbox, Supermetrics, or equivalent tools.



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