Paid Search Campaign Specialist

2 weeks ago


alappuzha, India beBeeDigital Full time

Unlock new horizons as a seasoned Digital Marketing Strategist, specializing in Google Ads management and optimization. Your mission is to drive brand visibility and deliver tangible results through precision bidding, strategic messaging, and performance insights.This role demands an expert who can strike the perfect balance between art and science, leveraging data-driven approaches to elevate paid search campaigns.Key responsibilities include shaping three core elements of paid search success:Strategic control of Google Ads ecosystemsContinuous improvement based on behavioural and performance dataA sustainable, scalable ads structure aligned with business goalsYour work will significantly impact how the brand connects with intent-driven users and efficiently converts that intent into action.Campaign ArchitectureBuild structured campaigns with clear thematic relevanceMaintain logical keyword groupings, match types, and bidding modelsAdapt structure as markets shift and competition evolvesPerformance RefinementOptimise bids, placements, ad copy, and landing page alignmentIdentify inefficiencies early and take corrective actionEvaluate audience signals and apply precision targetingAnalytical JudgementInterpret search data, cost patterns, and conversion behaviourRecommend direction based on evidence, not intuitionPresent findings in a concise, business-friendly formatCollaboration & IntegrationCoordinate with creative, content, analytics, and brand teamsEnsure messaging across campaigns remains consistent with the brand identityAlign ads strategy with broader marketing prioritiesIndicators of excellence include experience managing Google Ads in high-performing environments, a strong understanding of search intent, bidding mechanics, and optimisation cycles, ability to spot meaningful patterns in data, clear communication, and reliable self-management in a remote framework.



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