Customer Relationship Management Specialist
5 days ago
About Us:We are committed to making high-quality education accessible and affordable to individuals, companies, and governments worldwide. This is achieved by collaborating with top-tier universities across the globe, resulting in a wide range of short courses, degree programs, professional certificates, and senior executive programs.Our unique model combines state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors, and coaches to educate individuals across 80+ countries.We have a strong presence globally with offices in major cities and employ over 2,000 staff members worldwide.Job OpportunityCustomer Relationship Management (CRM) ProfessionalYou will play a key role in spearheading strategy and execution to engage our growing user base. This position is critical in driving revenue growth from users who have not previously chosen our offerings. Experience with industry-leading CRM & marketing automation platforms is essential.Key ResponsibilitiesDevelop detailed campaign deployment plans for growth initiatives to enhance reactivation metrics.Work closely with cross-functional teams including creative, operations, analytics, business, and tech/engineering teams.Understand internal business unit needs and consumer behavior to formulate content and segmentation strategies.Conduct experiments on user segmentation & personalization with proper testing frameworks.Maintain a balance between growth and user experience for long-term success.Navigate technical aspects of the CRM platform and maintain relationships with platform support teams.Conduct root cause analyses on platform and business issues.Required Skills & QualificationsBachelor's degree in marketing, business, or a related field. MBA is an advantage.4-7 years of experience in CRM function of a rapidly growing, digital-first business.Bias for action and desire to make an impact.Proven experience in deploying marketing campaigns across channels.Strong data and analytical skills with proficiency in Excel and SQL.Excellent communication abilities and stakeholder management skills.BenefitsEmeritus provides equal employment opportunities to all employees and applicants, prohibiting discrimination and harassment without regard to various protected characteristics.
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