Weber Shandwick | Head of Media Relations

3 days ago


gurugram, India Weber Shandwick Full time

Overview

Part of The Weber Shandwick Collective, we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energize the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses

Our game-changing work is recognized by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company's Most Innovative Companies 2024.

More than ever, organizations need to solve for unprecedented challenges born of technology-driven disruption. We fuse global teams grounded in technology, digital innovation and analytics to help clients. As we live in an always-on world, our brand positioning reflects this need to engage with our always-on audience, just as we advise our clients to do. We inspire. We incite. We shape ideas and conversations, and we activate our global reach for local causes and multinational brands alike, and we’re always ready for more problems to solve.

Our Values:

CURIOSITY – We cultivate curiosity and challenge convention. Because solving any problem begins by asking the right questions

INCLUSION – We foster teams and environments built on belonging and openness to possibility. Because the best ideas have no bias

COURAGE – We stand up for what we believe in. Because being comfortable with the uncomfortable is how progress is made

IMPACT – We strive to make a meaningful difference in everything we do. Because we owe it to our people, or clients and the world


About the opportunity:

Title: Sr. Vice President – Media Relations

Location: Gurugram


The Role:

The role will be responsible for the overall media quotient in the India market with specialization in multiple categories (TV/Print/Online Media/Regional/News Aggregator Services).


Your work will need you to:

- Manage your team of media specialists

- Strengthen the agency’s earned media prowess

- Advise clients and staff across the spectrum

- Lead during crisis situations


Ultimately, we are looking for a seasoned media super specialist who is a committed team player and a problem solver. Some of the responsibilities includes but not limited to:

- Media outreach and deliveries for PR Campaigns: Developing strong and robust Media Relations with Print, TV Channel, online, online media and vernacular press across domains

- Crisis Mitigation: Exhibiting quick-time response for crisis management and message driven Crisis Communication to strategize countermeasures in a variety of crisis

- Generate opportunities, and coordinate client engagements with key media houses as and when required – depending on the needs of the client mandate

- Helping all critical media interventions, contacts and influence during a crisis on all accounts

- Being a strategic advisor to large clients and help them navigate their issues through relationships and understanding we bring to the table

- Contributing to overall media outcomes on large clients across the Weber Shandwick India network by proactively reaching and engaging with teams and team heads and developing large format stories to ensure impact and outcomes – cover stories, large format interviews and op-eds.

- Counsel the practice teams on the media trends and happenings

- Develop and manage strategic media programs which result in high ROI for clients as well as the agency

- Pan- India team coordination including network/ affiliates/ stringer


Technical & Business Skills:

• 15+ years leading multiple clients and programs with extensive experience in media coverage and media crisis management for large clients having a local and global presence

• Strong expertise and knowledge of the industry: Depth and Breadth of Media Experience – Knowledge and understanding of the changing media landscape, strong relationships with the key media houses, desk editors, senior editors and the network to access the right media for the right outcomes

• Strong relationship with media and deep understanding of media platforms and emerging trends

• Understanding of clients and ability to pitch stories

Other Skills:

• Being able to scrutinize data and analytics

• Understanding of influencer space

• Proven team management experience



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