Event Marketing Manager

About the RoleWe are looking for a pipeline-driven Event Marketing Manager to join Coditas. In this role, you will own Coditas' presence at a handful of strategic global forums and flagship events each year and ensure they directly translate into pre-booked meetings, SQL creation, and pipeline acceleration.This is not a logistics position — it is a strategic pipeline creation role. You will partner closely with Sales, SDRs, and Marketing to turn every event into a predictable growth engine, with measurable impact on opportunities and ACV contribution. At Coditas, events are not "branding activities" — they are RevOps levers tied directly to revenue outcomes.What's in It for You:- Pipeline Accountability: Deliver SQLs and influenced opportunities from every event.- Cross-Functional Alignment: Partner with Sales, SDRs, and RevOps to make events part of active pursuits.- Strategic Autonomy: Own event planning, execution, and ROI reporting end-to-end.- Continuous Learning: Build playbooks and improve conversion rates with every event.Your Key Responsibilities:Event Selection & Alignment- Identify ICP-rich forums where Coditas' presence accelerates deal conversations.- Define event-specific goals (MQLs, SQLs, ACV influenced) with Sales leadership.- Build business cases that connect event investments directly to pipeline outcomes.Pre-Event Preparation- Generate account-based prospect lists and outreach cadences for SDRs and AEs.- Run coordinated pre-event campaigns (emails, LinkedIn, SDR outreach) to secure meetings.- Deliver enablement kits (case studies, talk tracks, demo flows) tailored to event personas.Onsite Execution- Ensure all attendee data is captured and synced to CRM in real time.- Equip booth staff and Sales with playbooks and demo frameworks for effective engagement.- Facilitate roundtables, panels, and 1:1 meetings with ICP executives.Post-Event Follow-Up- Score, clean, and route leads to SDRs for immediate follow-up.- Launch structured post-event cadences (email, LinkedIn, SDR calls) to drive SQL conversion.- Deliver ROI reports mapping event leads to pipeline stages (MQL → SQL → Opp → Win).Playbooks & Continuous Improvement- Create and update playbooks for flagship, partner, and third-party events.- Document learning logs to refine event strategies and improve SQL conversion.- Maintain dashboards showing event-to-pipeline contributions for leadership reviews.You Will Thrive in This Role If You Are:- A results-driven event marketer who views events as pipeline assets, not branding moments.- Comfortable working closely with Sales and SDRs to drive meeting bookings and conversions.- Skilled at event operations with strong follow-up discipline and ROI focus.- Data-driven, detail-oriented, and motivated to prove impact with events.Desired Background- 9–15 years of experience in event marketing, demand generation, or ABM roles in IT services, consulting, or B2B tech.- Proven track record of running events that delivered SQLs, pipeline contribution, and ACV influence.- Hands-on expertise with CRM for lead capture and attribution.- Strong collaboration skills across Sales, SDRs, Marketing, and RevOps.- Experience building ROI-focused event strategies with measurable outcomes.Bonus Skills- Experience managing events in international markets (North America).- Strong vendor and sponsorship negotiation capabilities.Compensation & Benefits- Competitive base salary with performance-linked incentives- Career growth tied to measurable pipeline contribution- Learning & development budget for continuous upskilling- Flexible working, culture of trust, and collaborationCompany Introduction:Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we partner with global brands such as JPMorgan Chase, HDFC, and Symantec.As a GenAI-native company, we don't just adopt generative AI — we build platforms with it. From app modernization to industry-specific GenAI solutions, we combine engineering precision and design empathy to deliver measurable business outcomes.If you thrive on turning events into revenue impact, Coditas is your place.