Event Marketing Manager

About the Role We are looking for a pipeline-driven Event Marketing Manager to join Coditas. In this role, you will own Coditas’ presence at a handful of strategic global forums and flagship events each year and ensure they directly translate into pre-booked meetings, SQL creation, and pipeline acceleration. This is not a logistics position — it is a strategic pipeline creation role. You will partner closely with Sales, SDRs, and Marketing to turn every event into a predictable growth engine, with measurable impact on opportunities and ACV contribution. At Coditas, events are not “branding activities” — they are RevOps levers tied directly to revenue outcomes. What’s in It for You: - Pipeline Accountability: Deliver SQLs and influenced opportunities from every event. - Cross-Functional Alignment: Partner with Sales, SDRs, and RevOps to make events part of active pursuits. - Strategic Autonomy: Own event planning, execution, and ROI reporting end-to-end. - Continuous Learning: Build playbooks and improve conversion rates with every event. Your Key Responsibilities: Event Selection & Alignment - Identify ICP-rich forums where Coditas’ presence accelerates deal conversations. - Define event-specific goals (MQLs, SQLs, ACV influenced) with Sales leadership. - Build business cases that connect event investments directly to pipeline outcomes. Pre-Event Preparation - Generate account-based prospect lists and outreach cadences for SDRs and AEs. - Run coordinated pre-event campaigns (emails, LinkedIn, SDR outreach) to secure meetings. - Deliver enablement kits (case studies, talk tracks, demo flows) tailored to event personas. Onsite Execution - Ensure all attendee data is captured and synced to CRM in real time. - Equip booth staff and Sales with playbooks and demo frameworks for effective engagement. - Facilitate roundtables, panels, and 1:1 meetings with ICP executives. Post-Event Follow-Up - Score, clean, and route leads to SDRs for immediate follow-up. - Launch structured post-event cadences (email, LinkedIn, SDR calls) to drive SQL conversion. - Deliver ROI reports mapping event leads to pipeline stages (MQL → SQL → Opp → Win). Playbooks & Continuous Improvement - Create and update playbooks for flagship, partner, and third-party events. - Document learning logs to refine event strategies and improve SQL conversion. - Maintain dashboards showing event-to-pipeline contributions for leadership reviews. You Will Thrive in This Role If You Are: - A results-driven event marketer who views events as pipeline assets, not branding moments. - Comfortable working closely with Sales and SDRs to drive meeting bookings and conversions. - Skilled at event operations with strong follow-up discipline and ROI focus. - Data-driven, detail-oriented, and motivated to prove impact with events. Desired Background - 9–15 years of experience in event marketing, demand generation, or ABM roles in IT services, consulting, or B2B tech. - Proven track record of running events that delivered SQLs, pipeline contribution, and ACV influence. - Hands-on expertise with CRM for lead capture and attribution. - Strong collaboration skills across Sales, SDRs, Marketing, and RevOps. - Experience building ROI-focused event strategies with measurable outcomes. Bonus Skills - Experience managing events in international markets (North America). - Strong vendor and sponsorship negotiation capabilities. Compensation & Benefits - Competitive base salary with performance-linked incentives - Career growth tied to measurable pipeline contribution - Learning & development budget for continuous upskilling - Flexible working, culture of trust, and collaboration Company Introduction: Coditas is a digital engineering and experience design company known for building scalable, high-performance software products with clean code and exceptional UX. Headquartered in Pune with 800+ technologists, we partner with global brands such as JPMorgan Chase, HDFC, and Symantec. As a GenAI-native company, we don’t just adopt generative AI — we build platforms with it. From app modernization to industry-specific GenAI solutions, we combine engineering precision and design empathy to deliver measurable business outcomes. If you thrive on turning events into revenue impact, Coditas is your place.