Digital Innovation Director

4 days ago

tiruppur, India beBeeTransformation Full time

We are seeking a Digital Production & AI Transformation Leader to shape the next evolution of creative production.This is not a conventional production role — it is a hybrid of creative technology, automation and operations leadership.The selected leader will drive innovation in digital content creation, establish next-generation workflows and enable AI-powered production at scale across markets and media.Key ResponsibilitiesOversee end-to-end production for digital assets including static and rich-media banners, HTML5 creatives, dynamic emails, landing pages, microsites, UI/UX prototypes, and motion graphics.Partner with global creative and account teams to translate creative ideas into scalable, high-quality digital deliverables.Champion craft excellence, platform compliance, and performance-driven creativity.Automation & Process InnovationIdentify, design, and implement automation use cases across creative production (e.g., resizing, versioning, localization).Lead workflow modernization across tools such as Figma, After Effects, Animate, Google Web Designer, Adobe Creative Cloud, and platform APIs.Develop and govern production templates, component libraries, and automation frameworks to improve throughput and quality.AI-Driven Content & Design EnablementEvaluate and integrate AI tools for design, image, video, and content generation (e.g., Adobe Firefly, Runway, Sora, Midjourney, ChatGPT, ElevenLabs).Partner with data, tech, and operations teams to create AI-assisted creative pipelines for banner, motion, and web content.Stay ahead of trends in creative AI, automation, and MarTech to guide organization readiness.Studio & Capability GrowthMentor a team of digital producers, developers, and motion designers; nurture cross-functional talent capable of handling integrated campaigns.Collaborate with operations and global stakeholders to define future capability roadmaps.Drive partnerships with global agency teams to ensure innovation is business-linked and ROI-driven.Requirements12–18 years of experience in digital creative production, preferably in a global advertising or digital-marketing network environment.Expertise across HTML5 banners, motion graphics, UI/UX, responsive web, email design/development, and digital campaign deployment.Hands-on experience in creative automation workflows (Figma plugins, Adobe scripts, API-driven production, or similar).Working knowledge of AI tools and creative automation platforms for design, content, and motion generation.Proven success in leading digital or hybrid creative teams across global markets.Excellent understanding of production metrics, workflow governance, and delivery automation.Strong collaboration and communication skills; able to bridge creative, technology, and operations teams.

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