Strategic Marketing Leader

6 days ago

thoothukudi, India beBeeMarketing Full time

Executive Director of GrowthAs a strategic partner, the Executive Director of Growth will lead the company's transformation from a wholesale-driven consumer products entity into a diversified consumer retail and lifestyle brand.The Executive Director of Growth will oversee brand development, consumer insights, drive demand capture and revenue growth, and organizational design to support business expansion while strengthening practices for long-term scalability.Key Responsibilities:Deliver revenue results through an aligned product development & marketing strategyDefine and own the company's long-term marketing vision and brand architectureLead annual marketing planning, budgeting, and resource allocationBuild and strengthen brand identity, positioning, and narrative across marketsOversee new product launches, category expansion, and go-to-market strategyEnsure consistent brand communication across all channels — retail, digital, ATL, BTL, PRDrive digital growth across performance marketing, SEO, CRM, marketplaces, and loyalty programsOptimize consumer acquisition, retention, and lifecycle valueLead data-driven marketing through analytics, attribution, and marketing automationBuild a strong insights function to understand consumer needs and emerging trendsLeverage research, data, and analytics to drive strategic decisionsMonitor competition, pricing, and category opportunitiesDevelop integrated marketing plans for retail, distributor networks, and on-ground activationsPartner with sales leadership to drive footfall, dealer engagement, and trade marketingBuild strong BTL and regional programs to maximize reach, especially in semi-urban/rural marketsOversee brand communication, advertising, content, and storytellingManage PR, media relations, crisis communication, and corporate reputationEnsure cohesive messaging internally and externallyBuild and lead a high-performing marketing team across brand, digital, content, insights, and designNurture a culture of creativity, experimentation, and data-driven thinkingDevelop agency and partner ecosystem — creative, digital, media, research, activationWork closely with across functional teamsEnsure marketing initiatives support business goals (SKU strategy, inventory, pricing, etc.)Report directly to CEO and participate in strategic leadership meetings],

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