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PPC Executive

2 months ago

delhi, India RegisterKaro Full time

Job Title: Performance Specialist/PPC Executive
Job Type: Full time
Joining: Immediately
Experience: 4-6 Years
Location: Gurgaon, Sector 20
Compensation: As per Market Standard

Position Overview:
We are seeking a highly skilled PPC expert/Performance Marketing expert with Pay-Per-Click. Executive to manage, implement, and optimize our paid digital marketing strategies. The ideal candidate should have a strong understanding of Google Ads, Bing Ads, and other PPC platforms, with a proven ability to drive successful ad campaigns that align with our business objectives.

Key Responsibilities:

Develop and implement PPC strategies across Google Ads (Search, Display, and DV360), Bing Ads, Meta (Facebook, Instagram, and WhatsApp), LinkedIn, and CDP's.
Conduct keyword research and competitor analysis to improve campaign performance.
Optimize ad copy, landing pages, and bid strategies to maximize return on investment (ROI).
Monitor and analyze campaign performance using analytics tools.
Collaborate with the marketing team to align PPC campaigns with broader marketing initiatives.
Generate reports on Google Looker and has a keen interest in understanding data, and data orchestration.
Prior experience with a law/finance background/working experience will be an added advantage

Qualifications and Skills:
Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
Proven experience (4-6 years) as a Marketing executive or similar role in the service industry.
Strong proficiency in PPC advertising platforms (Google Ads, Bing Ads) with a demonstrated track record of successful campaign management.
Expertise in developing and executing global marketing strategies that drive revenue growth.
Deep understanding of digital marketing channels and technologies, including SEO, SEM, social media, and marketing automation.
Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams.
Analytical mindset with a focus on data-driven decision-making and performance optimization.