Digital Transformation Specialist

5 days ago


Koṭa, India beBeeGrowth Full time

Job TitleStrategic Growth LeaderTidal Services is reshaping the UK home services market by building a tech-enabled service marketplace through rapid organic growth and strategic acquisitions.The successful candidate will lead digital growth across our SaaS platform, national marketplace, affiliate programme, and acquisition sourcing. Key responsibilities include planning and launching campaigns, managing customer and provider acquisition, building funnels and CRM automation, and using AI tools to automate reporting and campaign workflows.Growth and Marketing:Plan, launch, and optimise campaigns across Meta, Google, TikTok, and other channels.Manage customer and provider acquisition, improving CAC, conversion, and retention.Build and refine funnels, CRM automation, and lifecycle marketing.Set up creative testing frameworks that balance experimentation with ROI.Affiliate and Partner Growth:Manage and expand our affiliate and referral programmes.Build systems to onboard, track, and reward affiliates.Automate performance reporting.Drive customer and provider acquisition through partners.AI and Automation:Use AI tools to automate reporting, creative production, and campaign workflows.Work with tools like n8n, Zapier, and ChatGPT to streamline tasks.Explore new AI applications to improve quality, consistency, and speed.Reporting and Accountability:Build dashboards, spreadsheets, and reporting systems across regions and business units.Deliver clear weekly and monthly performance updates.Analyse trends and recommend improvements backed by data.Execution and Collaboration:Run multiple growth projects at the same time with clear ownership.Work closely with product, operations, and acquisitions teams.Manage freelancers or agencies for creative and paid media.Create processes that let us roll out marketing across new locations and acquired businesses.



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