Digital Transformation Expert

6 days ago


Koṭa, India beBeeConversion Full time

Conversion Rate OptimizationWe are seeking a highly skilled Conversion Rate Optimization Specialist to join our organization. The successful candidate will be responsible for designing and refining user journeys, running large-scale data-driven experiments, analyzing user behavior, and collaborating with cross-functional teams to drive measurable conversion lifts.The ideal candidate will have 5-7 years of experience in CRO, A/B testing, analytics, and digital marketing in B2C or e-commerce companies. They should be proficient with analytical and experimentation tools such as Google Analytics, Optimizely, VWO, and Hotjar. Additionally, they should have a strong understanding of UX principles, user psychology, and the customer journey in a B2C context.Key Responsibilities:Analyze website and landing page performance, user journeys, and conversion funnels to identify opportunities for improvement.Conduct A/B and multivariate testing on page elements such as headlines, CTAs, form fields, and layouts to improve conversion rates.Use web analytics tools to monitor user behaviors and interpret data patterns.Collaborate with UX/UI, content, and performance marketing teams to optimize the entire digital user experience for conversion.Develop and execute targeted conversion optimization strategies across website, mobile, and digital campaigns.Manage and improve lead generation forms, checkout processes, and other critical conversion points.Generate regular reports on key KPIs, experiment results, and actionable insights for ongoing optimization.Requirements:5-7 years of experience in CRO, A/B testing, analytics, and digital marketing in B2C or e-commerce companies.Proficiency with analytical and experimentation tools such as Google Analytics, Optimizely, VWO, and Hotjar.Strong understanding of UX principles, user psychology, and the customer journey in a B2C context.



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