Media Director

1 month ago

gurugram, India HASHTAG ORANGE ADVERTISING PVT LTD Full time

1. Digital Media Strategy & Planning:

  • Develop and lead comprehensive digital media strategies for clients, ensuring campaigns are aligned with business goals and audience targeting.
  • Oversee media planning across all digital channels, including paid social, search (SEM), programmatic, display, video, and mobile.
  • Collaborate with creative, content, and analytics teams to ensure cohesive digital strategies that drive engagement and conversions.

2. Campaign Management & Optimization:

  • Oversee the execution of digital campaigns from inception through launch and post-campaign analysis.
  • Continuously optimize campaigns based on performance data, adjusting tactics to maximize return on investment (ROI).
  • Use A/B testing, audience segmentation, and other tactics to refine targeting and messaging.

3. Team Leadership & Development:

  • Lead, mentor, and manage a team of digital media specialists, buyers, and analysts, fostering growth and skill development.
  • Ensure the team stays current with emerging digital trends, tools, and best practices.
  • Oversee day-to-day operations, ensuring projects are executed efficiently and within deadlines.

4. Client Relationship Management:

  • Serve as the key point of contact for digital media strategy, managing client relationships and ensuring transparency and clear communication.
  • Present campaign strategies, performance reports, and optimization recommendations to clients.
  • Understand clients’ business goals and offer solutions that leverage digital channels effectively.

5. Digital Innovation & Emerging Technologies:

  • Keep abreast of industry trends and emerging technologies (e.g., artificial intelligence, machine learning, voice search) that can be integrated into digital media strategies.
  • Experiment with new platforms and ad formats to test their effectiveness in client campaigns.

6. Data-Driven Insights & Analytics:

  • Lead the use of data to inform campaign strategies, including audience insights, performance metrics, and competitive analysis.
  • Utilize tools such as Google Analytics, Facebook Ads Manager, and programmatic platforms to monitor performance.
  • Create detailed reports on campaign performance, analyzing KPIs like click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).

7. Budgeting & Resource Allocation:

  • Manage digital media budgets, ensuring optimal allocation across channels to maximize efficiency and campaign impact.
  • Work closely with finance teams to track and report on budget spending and forecasts.

8. Partnerships & Vendor Management:

  • Manage relationships with digital media vendors, including Google, Facebook, Instagram, , and other relevant platforms.
  • Negotiate media buys and partnerships with external digital partners to ensure competitive pricing and premium placements.
  • Collaborate with ad tech vendors (DSPs, DMPs, ad exchanges) to ensure effective programmatic buying.

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