Mintobay | Social Media Marketing Manager | bangalore
7 days ago
Position: Social Media Marketing Manager
Location: Bangalore, India
Salary: ₹7-8 LPA
About Us:
Mintobay is a house of bold, trendsetting brands—Bene Kleed, IVOC, and URA STREET—that redefines style for the young, fearless, and fashion-forward. We’re more than just clothing; we’re a lifestyle that speaks directly to Gen Z, blending creativity with authenticity to deliver standout fashion experiences.
We’re on the lookout for a Social Media Marketing Manager who understands the pulse of Gen Z, thrives on creating viral content, and knows how to turn followers into a fiercely loyal community.
Key Responsibilities:
Strategy Development:
Develop and implement innovative social media strategies to increase brand awareness, engagement, and follower growth across platforms like Instagram, Facebook, Twitter, YouTube, and emerging channels.
Content Creation & Curation:
Collaborate with the creative team to plan and produce high-quality, on-brand content, including posts, reels, stories, and videos that resonate with our target audience.
Community Engagement:
Foster and grow an engaged online community by responding to comments, DMs, and user-generated content promptly and authentically.
Campaign Management:
Plan and execute social media campaigns, including product launches, collaborations, and seasonal promotions, ensuring timely and impactful delivery.
Analytics & Reporting:
Monitor, analyze, and report on performance metrics (engagement rates, follower growth, reach, etc.) to measure the success of campaigns and refine strategies.
Trendspotting:
Stay updated on the latest social media trends, platform updates, and viral content to keep our brand relevant and ahead of the curve.
Collaboration:
Work closely with cross-functional teams like marketing, design, and product to ensure cohesive messaging and alignment with business goals.
Qualifications:
Experience: 3+ years of experience in social media management, preferably in the fashion or lifestyle industry.
Skills:
- Expertise in social media platforms and tools like Meta Business Suite etc
- Proficiency in Canva, Adobe Creative Suite, or other content creation tools.
- Strong analytical skills and familiarity with social media analytics.
Creativity: Proven ability to develop engaging content that drives traffic and conversions.
Communication: Excellent written and verbal communication skills.
Knowledge: A passion for fashion trends and Gen Z culture.
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Why Join Us?
- Opportunity to work with a fast-growing brand targeting the Gen Z audience.
- Collaborative and inclusive work environment.
- Freedom to experiment with bold and creative ideas.
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bangalore, India Mintobay Full timePosition: Social Media Marketing Manager Location: Bangalore, India Salary: ₹7-8 LPA About Us: Mintobay is a house of bold, trendsetting brands— Bene Kleed, IVOC, and URA STREET —that redefines style for the young, fearless, and fashion-forward. We’re more than just clothing; we’re a lifestyle that speaks directly to Gen Z, blending...
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