Transparency Market Research | Digital Marketing Manager

1 month ago

pune, India Transparency Market Research Full time

Position: Digital Marketing Manager

Job Location: Hinjewadi Phase-1- Pune


Experience: 9+ years


Roles and Responsibilities:

  • Plan and execute online marketing efforts, specifically in regards to search engine marketing campaigns, search engine optimization, affiliate marketing and internet banner advertising.
  • Serve as an in-house SEO expert, develop and maintain SEO strategy and project plan.
  • Responsible for developing creative briefs, directing new creative generation with Creative staff, and executes and trafficking campaign creative’s to media companies.
  • Influence conversion through messaging, promotion, and landing page optimization; maintain consistent branding across all online marketing.
  • Manage tracking, reporting and analysis of marketing campaigns and programs with web analytics software and 3rd party ad serving tools; provide management reports and insight as needed.
  • Manage key marketing channels including: SEO, paid search, affiliate marketing, media, email marketing, cooperative marketing, comparison shopping engines, data feed strategy, social media.
  • Other projects and duties as assigned by Director.
  • Must have knowledge of PPC and other Google Ad campaign


Required skills / attributes


· Bachelors degree, or equivalent, with a minimum of 9+ years experience in Internet marketing

· Proven success managing an SEO, SEM and social media initiatives

· Expert in Search Engine Marketing, including Google, Yahoo,

· Strong data analysis skills and knowledge of Microsoft Excel

· Highly energetic and self-motivated

· Demonstrated ability to handle multiple tasks, to prioritize those tasks and meet deadlines

· Excellent written and verbal communication skills.

Passion for SEO, PPC Experience.

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