Lead Marketing Mix Modeling Expert

4 days ago

bangalore, India beBeeDataAnalytics Full time

Lead Marketing Mix Modeling (MMM) ExpertWe are seeking a Lead MMM expert to spearhead our team's advanced analytics engagements.This role involves leading end-to-end development of Marketing Mix Models, designing and implementing econometric/statistical models to measure and forecast marketing ROI, and mentoring junior team members in MMM techniques and coding best practices.The ideal candidate will have 4–8 years of experience in advanced analytics, proven experience leading MMM projects for global clients across industries, and strong statistical/econometric modeling skills and proficiency in Python.Key Responsibilities:Develop and implement strategic plans for Marketing Mix Models (MMM)Analyze data to identify key drivers of marketing ROIMentor junior analysts in MMM techniques and best practicesRequirements:Advanced degree in Statistics, Economics, or related fieldStrong programming skills in Python and RExperience with machine learning algorithmsBenefits:Competitive salary and bonus structureOpportunities for career growth and professional developmentA dynamic work environment that fosters innovation and collaborationWe strive for excellence in delivering results and appreciate different perspectives. If you're passionate about driving business growth through data-driven insights, we'd love to hear from you.

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