[Immediate Start] Sr Consultant

This role is for one of Weekday s clients Salary range Rs 1000000 - Rs 2000000 ie INR 10-20 LPA Min Experience 6 years Location Bengaluru JobType full-time Requirements We are seeking a highly skilled and experienced Senior Consultant - Market Mix Modelling MMM to join our advanced analytics team The ideal candidate will bring deep expertise in Market Mix Modelling Python SQL and AI ML applications with a strong focus on delivering data-driven insights to optimize marketing investments and strategies This role is critical in helping business leaders understand the impact of their marketing activities optimize spend allocation and improve ROI across channels The Sr Consultant will lead projects end-to-end including scoping model building diagnostics insights generation and business presentations The position also requires close collaboration with cross-functional stakeholders such as marketing sales finance and strategy teams Key Responsibilities Market Mix Modelling MMM Lead the design development and deployment of MMM models to measure marketing effectiveness Build both short-term and long-term models to evaluate immediate campaign outcomes and long-term brand market impacts Perform scenario planning forecasting and simulations for marketing strategies Data Analytics Engineering Work extensively with Python for data wrangling model building statistical analysis and visualization Use SQL to extract transform and validate large datasets from multiple sources Ensure data quality consistency and readiness for modelling purposes Statistical Machine Learning Models Apply advanced statistical modelling techniques AI ML algorithms and diagnostics to evaluate the accuracy and stability of MMM models Incorporate evolving techniques such as Bayesian methods and AI-driven MMM for scalability and automation Optimization Budget Allocation Develop optimization frameworks for media mix budget allocation and spend efficiency Provide recommendations on how to reallocate spend across channels to maximize ROI Business Insights Communication Translate complex data and model outputs into clear actionable insights for business leaders Collaborate with retail business marketing and finance teams to ensure MMM outputs align with real-world KPIs and objectives Present findings through impactful dashboards reports and presentations Campaign Retail Business Understanding Partner with marketing teams to assess campaign planning performance measurement and strategic decision-making Provide PCA Post-Campaign Analysis RCA Root Cause Analysis and deep-dive insights into campaign effectiveness and customer behavior Core Competencies Skills Technical Expertise Strong programming skills in Python data processing modelling visualization Proficiency in SQL for data management and querying Hands-on experience with AI ML frameworks applied to MMM Domain Knowledge 5-8 years of direct experience in Market Mix Modelling with a proven record of delivering business impact Familiarity with retail business media channels and campaign planning Strong understanding of business KPIs such as ROI sales lift churn and brand equity Analytical Business Acumen Expertise in statistical modelling diagnostics and interpreting marketing impact Deep knowledge of optimization techniques for media mix and budget allocation Ability to balance technical depth with business storytelling Soft Skills Strong analytical thinking and problem-solving abilities Excellent communication skills with the ability to influence senior stakeholders Collaborative mindset to work with cross-functional teams Qualifications Bachelor s or Master s degree in Statistics Economics Data Science Computer Science or related fields 6 years of relevant experience in MMM data science or advanced analytics Strong track record of applying MMM to retail and consumer-focused businesses