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Cannabis Industry Social Media Specialist
2 weeks ago
Job Title:Social Media Manager with cannabis industry experience.Key Responsibilities:Develop and manage a comprehensive content strategy to engage target audiences on various social media platforms.Create high-quality, educational, and compliant cannabis content, including reels, posts, stories, infographics, blog snippets, and campaign creatives.Build and maintain an online community of cannabis consumers, B2B partners, industry operators, and advocates through responsive communication and engagement.Plan and execute campaigns for product launches, events, partnerships, and awareness drives, leveraging platform changes and growth opportunities while adhering to cannabis advertising policies.Monitor performance metrics, track reach, impressions, follower growth, engagement, CTR, traffic, conversions, and build weekly/monthly dashboards with actionable insights and recommendations.Ensure all content adheres to state-level rules, age gating, and platform policies, guaranteeing compliance in the cannabis industry.Required Skills & Qualifications:Proven experience in social media management, content creation, and community engagement within the cannabis industry.Excellent writing, editing, and storytelling skills, with expertise in crafting compelling narratives and visuals.Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.Familiarity with cannabis advertising regulations and platform-specific guidelines.Ability to work independently and as part of a team, prioritizing tasks and managing multiple projects simultaneously.Effective communication and interpersonal skills, with the ability to collaborate with cross-functional teams and stakeholders.
