Marketing Manager

3 months ago

mumbai, India LUXASIA Full time

Position Purpose
The Marketing Manager is responsible for the communication and maintenance of global brand values, aligning market and brand strategies, providing a clear vision and position to the brand, and keeping track of business performance, opportunities and threats. The Marketing Manager also acts as the direct contact for all commercial and marketing activities with both retailers and the brand.

Brand Strategy
Plan, develop and implement marketing strategies in the market to achieve the designated brand’s objectives.
Have an acute awareness of brand principles and communicate same to all clients/retailers » Co-ordinate with Marketing/Commercial team on all aspects of planning, budgeting, and implementation of events/PR/Media activities.
Recommend wholesale/retail prices for the designated brands/products as per market requirements, keeping in mind the competition.
Planning and execution of Marketing plans including ATL and BTL activations as per the brand guidelines.

Commercial
Responsible for preparing and achieving brand P&L.
Retain and expand distribution as per brand guidelines. Ensure good placements of brands across physical retail stores.
Manage and execute brands across online platforms as per brand guidelines.
Monitor the competition in the regions in terms of ATL/BTL activations, pricing analysis, product comparisons etc.
Preparing and controlling A&P budgets & spends, negotiating with the brand for overspends.
Work alongside the brand trainer to impart brand/product/sales knowledge to the sales team.
Negotiate prices with suppliers to retain maximum gross margins and remain competitive in the market.
Working alongside the demand planning on product ordering and forecasting.

Client Relationship
Create a rapport with each client in order to sustain good working relations.
Ensure that all clients have sufficient and applicable tools as per principle to optimize sell out.
Preparation of marketing calendar and alignment with retailers on the product launches/Marketing plans.
Negotiate and decide on the visibility across all retail channels as per the A&P Budgets.

Reporting
Compile the business review elements to be discussed periodically with the brand owner.
Support the Country Manager/Commercial Manager on monthly group reports.

Education/Experience
Have a Bachelor's Degree in business-related fields and equivalent combination of relevant education and work experience that will allow successful performance of job expectations.
Have at least eight (8) years’ proven experience in beauty retail marketing.

Skills Required
A good handle on consumer and market insights, including the ability to analyse market data, and he or she may be tasked with conducting consumer research.
A strong negotiation, communication, presentation and analytical skills including some inclination towards financial representation.
Can handle many projects at once from ideation and creation, to leading a cross functional team through execution in an accurate, well-organized and timely manner.
Possess natural leadership that is inventive, entrepreneurial and solutions oriented.

Key Results / Measures
Demonstrates thorough behaviour knowledge of Company vision & values and acts consistently in a manner that reflect those values.
Possess excellent business development skills to continuously assess business opportunities, review market and business information and delivers updates internally and externally.
Strong market sense and insight in grasping key issues affecting the Company.
A corporate entrepreneur with a strong desire to build a successful business.

Thank you for your interest in joining us. We regret to inform that only shortlisted candidates will be contacted.

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