Content Development Specialist

2 days ago

ahmedabad, India Doctor Detox Wellness Private Limited Full time

DAY TO DAY RESPONSIBILITIES INCLUDE:


1. Research industry-related topics.

2. Prepare well-structured drafts using digital publishing platforms.

3. Create and distribute marketing copy to advertise our company and products.

4. Interview industry professionals and incorporate their views in blog posts.

5. Write scripts for interviews and prepare scripts for video promotions.

6. Edit and proofread written pieces before publication.

7. Conduct keyword research and use SEO guidelines to optimize content.

8. Promote content on social networks and monitor engagement (e.g., comments and shares).

9. Identify customers’ needs and recommend new topics.

10. Coordinate with marketing and design teams to illustrate articles.

11. Measure web traffic to content (e.g., conversion and bounce rates).

12. Update our websites as needed.

13. Imagine digital media campaigns aligned with business goals.

14. Generate, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to take action.

15. Coordinate the creation of digital content (e.g., websites, blogs, press releases, and podcasts).

16. Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

17. Communicate with followers, respond to queries in a timely manner, and monitor customer reviews.

18. Oversee social media accounts’ content.

19. Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.).

20. Suggest and implement new features to develop brand awareness, like promotions and competitions.

21. Stay up-to-date with current technologies and trends in social media, design tools and applications.

22. Set up and optimize company pages within each platform to increase the visibility of the company's social content.

23. Moderate all user-generated content in line with the moderation policy for each community.

24. Assist in the formulation of strategies to build a lasting digital connection with consumers.

25. Ideate optimized online ads through Google AdWords, Facebook, etc. to increase company and brand awareness.

26. Prepare online newsletters and promotional emails and organize their distribution through various channels.

27. Provide creative ideas for content marketing.

28. Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.).

29. Create editorial calendars and syndicatation schedules. And execute posting in accordance with the calendars.

30. Perform research on current benchmark trends and audience preferences.

31. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.

32. Manage end-to-end digital projects.

33. Maintain a strong online company voice through social media.

34. Liaise with marketing, sales, SEO, and product development teams to ensure brand consistency.

35. Suggest and implement direct marketing methods to increase profitability. Design and implement a social media strategy to align with business goals.

36. Monitor ROI.

37. Stay up-to-date with digital media developments.

REQUIREMENTS AND SKILLS:


1. Proven work experience as a content creator, creative director, content editor, Digital marketing specialist.

2. Portfolio of published work.

3. Excellent writing and editing skills in English.

4. Strong verbal and written communication skills.

5. Hands-on experience with content management systems (e.g., WordPress).

6. An ability to fact-check long-form content pieces.

7. Attention to detail.

8. Familiarity with SEO and keyword research.

9. Team spirit.

10. expertise in social media platforms.

11. Experience with visual communication principles.

12. Excellent analytical and project management skills.

13. An ability to multitask and perform under tight deadlines.

14. BSc in Marketing, Journalism, Communications, or a related field.

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