DGM - Growth Manager

2 weeks ago


west bengal, India Taglynk Full time

JOB SUMMARY
As the Growth & Marketing lead, you will be responsible for developing, implementing, and managing our growth strategies and marketing campaigns. Your goal will be to raise brand awareness, drive customer engagement and improve user conversion to support our business objectives
SPECIFIC ACCOUNTABILITIES / DELIVERABLES
Growth Strategy: Plan strategies for growing new stores / existing cities, and lead end-to-end execution & impact assessment for the same.
Assortment planning & Merchandising: Figure out the right assortment for your respective city.
Market Research: Stay up-to-date with industry trends and competitor activities, utilising insights to inform growth strategies.
Marketing Strategy: Develop and execute comprehensive marketing strategies that align with the company's goals and target audience.
Campaign Management: Plan and oversee marketing campaigns, including print media, events, sponsorships, and more. Ensure campaigns are executed efficiently and within budget.
Brand Awareness: Enhance brand visibility through creative and impactful offline initiatives, increasing our presence in the market.
P&L Management: Manage and allocate marketing budgets effectively to achieve the highest ROI on offline marketing efforts.
Collaboration: Collaborate with cross-functional teams, including Data, Product and Creative, to ensure consistency in messaging and branding.
Performance Analysis: Track and analyse the effectiveness of growth / marketing campaigns, making data-driven adjustments for continuous improvement.

EDUCATIONAL QUALIFICATIONS
Tier 1 College MBA with 2 years’ experience in internet company


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